| Recent scandals in the biosciences have highlighted the perils of communicating science. Many observers have therefore begun to ask questions about the pressures on scientists and the media to hype-up claims of scientific breakthroughs. Journalists, science writers and scientists themselves have to report complex and rapidly-developing scientific issues to society, yet work within conceptual and temporal constraints that shape their communication. To date, there has been little reflection on the ethical implications of science writing and science communication in an era of rapid changes in science, society and technologies of communication. "Communicating Biological Sciences" discusses the 'ethics' of science communication in light of recent developments in biotechnology and biomedicine. It focuses on the role of metaphors in the creation of visions and the framing of scientific advances, as well as their impact on patterns of public acceptance and rejection, trust and scepticism. Uniquely, it provides chapters not only by academic experts (in science communication, metaphor analysis, the public understanding of science, the sociology of science and the sociology of expectations), but also by practicing science writers. "Communicating Biological Sciences" presents a novel and rigorous investigation of science writing and science communication that will appeal not only to science writers and scientists, but also to scholars of sociology, science and technology studies, media and journalism. |
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Programming Microsoft DirectShow for Digital Video and TelevisionThis book has been written for the complete DirectShow novice; you don’t need to know anything about DirectShow—or even audio or video—to get started. If you’re already familiar with DirectShow, chances are you’ll be able to race through the first three chapters of this book very quickly. However,... | | SQL Antipatterns: Avoiding the Pitfalls of Database Programming
Each chapter in this book helps you identify, explain, and correct a unique and dangerous antipattern. The four parts of the book group the anti?patterns in terms of logical database design, physical database design, queries, and application development.
The chances are good that your application's database... | | Windows Vista(TM) Administrator's Pocket ConsultantPortable and precise, this pocket-sized guide delivers immediate answers for the day-to-day administration of Windows Vista. Zero in on core support and maintenance tasks using quick-reference tables, instructions, and lists. You’ll get the precise information you need to solve problems and get the job done—whether you’re at... |
Fiber Optics Technician's ManualFiber Optic Technician's Manual, now in its second edition, continues to serve as a practical guide for the designer, installer, and troubleshooter of fiber optic cable plants and networks used in today's communications systems. Comprehensive in scope, this book addresses applications of fiber optics including telephone, CATV, and computer... | | | | The Essential R Reference
An essential library of basic commands you can copy and paste into R The powerful and open-source statistical programming language R is rapidly growing in popularity, but it requires that you type in commands at the keyboard rather than use a mouse, so you have to learn the language of R. But there is a shortcut, and that's where this... |
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