Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Competitive Intelligence: Gathering, Analysing And Putting It to Work

Buy

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's "Competitive Intelligence" explains: the theory of business competition; how companies try to get ahead of their rivals; methods of research and sources of information that generate the raw material for creating intelligence; analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. "Competitive Intelligence" also provides a legal and ethical framework to guide the unwary and to curb the over-enthusiastic. The final chapter, Intelligence Countersteps, will open your eyes to the need to protect your own organization from some of the practices of less scrupulous researchers and investigators.

(HTML tags aren't allowed.)

Apple Pro Training Series : Shake 4 (2nd Edition)
Apple Pro Training Series : Shake 4 (2nd Edition)
Talk about making an impact: Apple's Shake compositing and visual effects software has been used in every Academy Award-winning film for visual effects since its debut. It's no wonder that trained Shake artists are in high demand, and there's nowhere better to begin getting that training than with this fully updated (for Shake 4) and comprehensive...
Vascular Surgery (European Manual of Medicine)
Vascular Surgery (European Manual of Medicine)

This practical guide is devoted to vascular diseases as dealt with by vascular surgeons. It is written with the collaboration of other specialists attending to vascular diseases. The book provides a concise overview of the current level and standards of care of vascular diseases in the European Union, and fills the need of vascular...

Excel 2013 Bible
Excel 2013 Bible

Excel at Excel with the help of this bestselling spreadsheet guide

John Walkenbach's name is synonymous with excellence in computer books that decipher the complexities of Microsoft Excel. Known as "Mr. Spreadsheet," Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on...


OS X Exploits and Defense
OS X Exploits and Defense
Long believed to be a sanctuary of computer security, the Macintosh OS X operating system is increasingly under fire, making it as vulnerable to attack as Windows or Linux operating systems.

Threats to Macintosh's OS X operating system are increasing in sophistication and number. Whether it is the exploitation of an
...
Viruses and Nanotechnology (Current Topics in Microbiology and Immunology)
Viruses and Nanotechnology (Current Topics in Microbiology and Immunology)
Viral nanoparticles (VNPs) serve as excellent nanobuilding blocks for materials design and fabrication. The main advantages are their nanometer-range size, the propensity to self-assemble into monodisperse nanoparticles of discrete shape and size, the high degree of symmetry and polyvalency, the relative ease of producing large quantities, the...
MATLAB Linear Algebra
MATLAB Linear Algebra

MATLAB is a high-level language and environment for numerical computation, visualization, and programming. Using MATLAB, you can analyze data, develop algorithms, and create models and applications. The language, tools, and built-in math functions enable you to explore multiple approaches and reach a solution faster than with spreadsheets or...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy