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Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

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If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?

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Uveitis and Immunological Disorders (Essentials in Ophthalmology) (v. 2)
Uveitis and Immunological Disorders (Essentials in Ophthalmology) (v. 2)

This second Uveitis volume provides the ophthalmologist with the most current understanding of the pathogenesis of the most frequent immune-mediated disorders of the eye and a practical approach to these diseases. It fills the gap between textbooks and original research publications and focuses on clinical aspects of inflammatory eye...

Agile User Experience Design: A Practitioner's Guide to Making It Work
Agile User Experience Design: A Practitioner's Guide to Making It Work

Being able to fit design into the Agile software development processes is an important skill in today's market. There are many ways for a UX team to succeed (and fail) at being Agile. This book provides you with the tools you need to determine what Agile UX means for you. It includes practical examples and case studies, as well as...

Advances in Databases and Information Systems: Third East European Conference, ADBIS'99, Maribor, Slovenia,
Advances in Databases and Information Systems: Third East European Conference, ADBIS'99, Maribor, Slovenia,

The 3rd Eastern European Conference on Advances in Databases and Information Systems (ADBIS’99) took place on 13-16- September 1999, in Maribor, Slovenia. It was organized in cooperation with ACM SIGMOD, the Moscow chapter of ACM SIGMOD, Slovenian Society Informatika, and the Slovenian Ministry of Technology.

The aim...


Practical Intranet Development
Practical Intranet Development

You’d think that designing an intranet would be a web professional’s heaven. You know exactly what browsers and operating systems your audience are using. You can easily identify users for testing. What could be easier than that?

But then, few people ever get to see other companies’ intranets. How can you learn from...

Concurrent Programming in Mac OS X and iOS: Unleash Multicore Performance with Grand Central Dispatch
Concurrent Programming in Mac OS X and iOS: Unleash Multicore Performance with Grand Central Dispatch

With the introduction of multicore devices such as the iPad 2 and the quad-core Mac- Book Pro, writing multithreaded apps that take advantage of multiple cores on a device has become one of the biggest headaches for developers. Take, for instance, the introduction of iPad 2. On the launch day, only a few applications, basically those...

SQL : Visual QuickStart Guide, Second Edition
SQL : Visual QuickStart Guide, Second Edition
As dynamic, database-driven Web sites become the standard, more and more nonprogrammers just like yourself are being forced to work with database information and create and edit database objects. With SQL and this task-based guide to it, you can do it too--no programming experience required!After going over the relational database model and SQL...
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