Now completely updated for online and on-paper job search — the only guide to new-style letters that get you in the door
Go beyond the classic cover letter! Whether you're a new or experienced job hunter, this guide offers you fresh ideas for crafting a wide variety of engaging cover letters and innovative career marketing documents. You'll see how to stand out in today's fierce job market with savvier, higher-impact messages that cut through the competition.
About the Author
Realize the clout of your cover letter — discover the surprising role your document plays in a successful job search
Build your marketing arsenal — from e-mail cover notes and resume combo letters, to online profiles and professional branding statements
Write your way to a job with great success lines — see how your letter should look and read, include the right targeted content, grab the reader's attention (and hold it), and keep the door open with a take-charge close
Apply the latest letter tactics — get strategies for replying to ads, prospecting, networking for job leads, and writing thank-you letters that clinch the job
Choose from more than 125 outstanding samples from top career professionals — including a mix of new-style, traditional, creative, friendly, hard-hitting, and clever letters
Joyce Lain Kennedy
is a nationally syndicated careers columnist appearing in newspapers and on Web sites across the country. The author of seven career management books, she has more than 30 years of experience in the career field.