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Create Stunning HTML Email That Just Works

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In the business world, on the other hand, people neither know about nor care about “HTML email”; they just want a nice-looking email newsletter that drives people to open it and read, click, or buy.

This book is for web designers who are looking for a way to design and build effective HTML emails for their clients or bosses. In the following chapters, we’ll cover how to plan, design, and build HTML emails that produce real results.

Why should you trust me to tell you about it? Well, I’m a web designer too, and  these days I’m part of the Campaign Monitor team, where we spend all day researchingand reading some terrific email newsletters. I can tell you without a doubt that it’s possible to produce truly excellent emails that work whether read using Gmail or Pine (a text-based email client that had its heyday in the early nineties).

My goal is for you to reach the end of this book with all the skills and information you need to be able to confidently offer your clients email newsletter design that they’ll be happy to pay for. Let’s get started!

(HTML tags aren't allowed.)

The Book of VMware: The Complete Guide to VMware Workstation
The Book of VMware: The Complete Guide to VMware Workstation

There's only so much you can do by multitasking applications. Frequently, you just need another computer for testing software, trying out network configurations, or doing any of a dozen things that engineers and administrators need to do. VMware allows you to run several virtual machines on one physical computer, each completely...

Hedges on Hedge Funds: How to Successfully Analyze and Select an Investment (Wiley Finance)
Hedges on Hedge Funds: How to Successfully Analyze and Select an Investment (Wiley Finance)

Hedges onHedge Funds

It's all about hedge funds—what they are, why they are so successful, and how you can become a hedge fund investor for as little as $25,000

Hedge funds are among today's most controversial investment vehicles. They are also among the most successful, significantly outperforming the S&P 500...

Networked RFID Systems and Lightweight Cryptography: Raising Barriers to Product Counterfeiting
Networked RFID Systems and Lightweight Cryptography: Raising Barriers to Product Counterfeiting
The book consists of a collection of works on utilising the automatic identification technology provided by Radio Frequency Identification (RFID) to address the problems of global counterfeiting of goods. The book presents current research, directed to securing supply chains against the efforts of counterfeit operators, carried out at the Auto-ID...

Practical AVR Microcontrollers: Games, Gadgets, and Home Automation with the Microcontroller Used in the Arduino (Technology in Action)
Practical AVR Microcontrollers: Games, Gadgets, and Home Automation with the Microcontroller Used in the Arduino (Technology in Action)
The microcontroller unit (MCU) is the ultimate electronics tinker-toy, and in this book you’re going to see how to tinker away with it to your heart’s delight! My intended audience for this book is those who like to learn hands-on. Learning by doing and seeing has always been my preferred way to learn: If it’s yours...
Living With Cancer: A Practical Guide
Living With Cancer: A Practical Guide

In this essential guide, Dave Visel draws on expertise hard-won during his wife’s battle with lymphoma. He provides an overview of the varieties of cancer and all the basic types of treatments available. Chapters dispel common myths associated with these treatments...

Elements of Environmental Chemistry
Elements of Environmental Chemistry

This reference takes a quantitative approach to environmental chemistry, employing a concise style. The second edition continues the book's original approach, while adding important topics such as climate change, atmospheric chemisty, the reactive fates of organic compounds and organic pollutants associated with oil spills, and the...

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