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In the business world, on the other hand, people neither know about nor care about “HTML email”; they just want a nice-looking email newsletter that drives people to open it and read, click, or buy.
This book is for web designers who are looking for a way to design and build effective HTML emails for their clients or bosses. In the following chapters, we’ll cover how to plan, design, and build HTML emails that produce real results.
Why should you trust me to tell you about it? Well, I’m a web designer too, and these days I’m part of the Campaign Monitor team, where we spend all day researchingand reading some terrific email newsletters. I can tell you without a doubt that it’s possible to produce truly excellent emails that work whether read using Gmail or Pine (a text-based email client that had its heyday in the early nineties).
My goal is for you to reach the end of this book with all the skills and information you need to be able to confidently offer your clients email newsletter design that they’ll be happy to pay for. Let’s get started! |
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 Beautiful LEGO
"Far from child's play. An astonishing collection." —Publishers Weekly
Mix hundreds of thousands of LEGO bricks with dozens of artists, and what do you get? Beautiful LEGO, a compendium of LEGO artwork that showcases a stunning array of pieces ranging from incredibly lifelike... | | | | Computability: Turing, Gödel, Church, and Beyond
In the 1930s a series of seminal works published by Alan Turing, Kurt Gödel, Alonzo Church, and others established the theoretical basis for computability. This work, advancing precise characterizations of effective, algorithmic computability, was the culmination of intensive investigations into the foundations of mathematics. In the... |
The Basics of IT Audit: Purposes, Processes, and Practical Information (Basics (Syngress))
The Basics of IT Audit: Purposes, Processes, and Practical Information provides you with a thorough, yet concise overview of IT auditing. Packed with specific examples, this book gives insight into the auditing process and explains regulations and standards such as the ISO-27000, series program, CoBIT, ITIL, Sarbanes-Oxley,... | | Planning for IPv6
Many readers may be awaiting the third edition of IPv6 Essentials. The event on February 3, 2011, when the IANA (Internet Assigned Numbers Authority) finally announced the depletion of the global IPv4 address pool changed the world. People seemed to wake up and realize it was high time to start planning for IPv6. But where to start? ... | | Probability for Electrical and Computer EngineersAbout ten years ago we had the idea to begin a course in probability for students of electrical engineering. Prior to that electrical engineering graduate students at the Naval Postgraduate School specializing in communication, control, and signal processing were given a basic course in probability in another department and then began a course in... |
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