In the business world, on the other hand, people neither know about nor care about “HTML email”; they just want a nice-looking email newsletter that drives people to open it and read, click, or buy.
This book is for web designers who are looking for a way to design and build effective HTML emails for their clients or bosses. In the following chapters, we’ll cover how to plan, design, and build HTML emails that produce real results.
Why should you trust me to tell you about it? Well, I’m a web designer too, and these days I’m part of the Campaign Monitor team, where we spend all day researchingand reading some terrific email newsletters. I can tell you without a doubt that it’s possible to produce truly excellent emails that work whether read using Gmail or Pine (a text-based email client that had its heyday in the early nineties).
My goal is for you to reach the end of this book with all the skills and information you need to be able to confidently offer your clients email newsletter design that they’ll be happy to pay for. Let’s get started!