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Creating a Brand Identity: A Guide for Designers

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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.

Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

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iPhone: The Missing Manual: Covers the iPhone 3G
iPhone: The Missing Manual: Covers the iPhone 3G

In the first year of the iPhone’s existence, Apple sold 6 million of them; brought the thing to 70 countries; and inspired an industry of misbegotten iPhone lookalikes from other companies. By the end of Year One, you could type iPhone into Google and get 229 million hits.

Now there’s a new iPhone, the iPhone 3G.
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Cisco Networking Simplified (2nd Edition) (Networking Technology)
Cisco Networking Simplified (2nd Edition) (Networking Technology)
Now 100 percent updated for the latest technologies, this is today’s easiest, most visual guide to Cisco® networking. Even if you’ve never set up or managed a network, Cisco Networking Simplified, Second Edition, helps you quickly master the concepts you need to understand. Its full-color diagrams and...
Hands-On Networking: From Theory to Practice
Hands-On Networking: From Theory to Practice

Learn the core theory and explore real-world networking issues with this richly illustrated example-based textbook. It provides an accurate view of modern networks through detailed coverage of the most relevant networking technologies, with no unnecessary extras. Carefully designed, affordable laboratory exercises based on open-source...


A Complete Guide to PivotTables: A Visual Approach
A Complete Guide to PivotTables: A Visual Approach

PivotTables are powerful data analysis tools, yet most Excel users don’t use them to their fullest potential. A Complete Guide to PivotTables: A Visual Approach shows you why PivotTables are so versatile for data analysis and how you can leverage PivotTables to rapidly spot trends and make fast business decisions on mountains...

Secrets of the Game Business (Game Development Series)
Secrets of the Game Business (Game Development Series)
As the game industry continues to grow, you might be considering jumping in, but before you do, read what the insiders have to say and learn from their experiences. You'll explore the inner workings of the game development and publishing industry through the experiences and insights of industry experts. These publishing executives, developers,...
Pro HTML5 Performance (Professional Apress)
Pro HTML5 Performance (Professional Apress)

This book deals with creating high-performance web sites. Its focus is large and high-volume sites. We met while working for a company whose web site has upwards of 50,000 pages and gets more than 80,000,000 visitors a month (many more during the holiday shopping season). The advice the book gives, however, applies equally to smaller sites,...

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