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Creating a Brand Identity: A Guide for Designers

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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.

Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

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Pharmacology Demystified
Pharmacology Demystified
Just the prescription for mastering pharmacology! .

Looking forward to locking in a great, secure job in the booming healthcare field? Well, before you can graduate and get your license, you have to pass that challenging compulsory course in pharmacology. Luckily, there's no need to be intimidated or confused. In...

Building Embedded Linux Systems
Building Embedded Linux Systems
Building Embedded Linux Systems shows you how to design and build your own embedded systems using Linux® as the kernel and freely available open source tools as the framework. Written by an active member of the open source community, the book is structured to gradually introduce readers to the intricacies of...
The Essential Guide to Processing for Flash Developers
The Essential Guide to Processing for Flash Developers

Processing is a open source project that bridges the gap between programming and art. Its simplicity and power appeal to non-coders and old-hands alike. As a Flash developer, you already have a firm grasp of basic programming principles and an understanding of creating and controlling visuals through code. This book uses your existing...


Brucella: Molecular and Cellular Biology
Brucella: Molecular and Cellular Biology

The book opens with chapters that focus on the development of molecular diagnostic tools and these are followed by chapters on genetic evolution and its relationship to pathogenicity. Other topics include Brucella comparative genomics and proteomics, analysis of the structure, biosynthesis and biology of glucans and...

7 Secrets to Beauty, Health, and Longevity
7 Secrets to Beauty, Health, and Longevity

He has shown us how to smooth our wrinkles, and helped us slim down without feeling deprived. Now #1 New York Times bestselling author Dr. Nicholas Perricone gives us an anti-aging program that unveils the miracle of cellular rejuvenation. These seven powerful strategies are not only easy to follow but present a plan for total health designed...

The Scientist and Engineer's Guide to Digital Signal Processing
The Scientist and Engineer's Guide to Digital Signal Processing

The book presents the fundamentals of DSP using examples from common science and engineering problem

The technical world is changing very rapidly. In only 15 years, the power of personal computers has increased by a factor of nearly one-thousand. By all accounts, it will increase by another factor of one-thousand in the next 15...

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