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Creating a Brand Identity: A Guide for Designers

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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.

Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

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OCP Java SE 7 Programmer II Certification Guide: Prepare for the 1ZO-804 exam
OCP Java SE 7 Programmer II Certification Guide: Prepare for the 1ZO-804 exam

Summary

OCP Java SE 7 Programmer II Certification Guide is a concise, focused study guide that prepares you to pass the OCP Java SE 7 Programmer II exam (1Z0-804) the first time you take it. The book systematically guides you through each exam objective, teaching and reinforcing the Java skills you need...

Hardening Azure Applications: Techniques and Principles for Building Large-Scale, Mission-Critical Applications
Hardening Azure Applications: Techniques and Principles for Building Large-Scale, Mission-Critical Applications

Build large-scale, mission-critical hardened applications on the Azure cloud platform. This 2nd edition provides information on the newer features in Azure, such as Linux extensions and supporting Azure Services such as HDInsight and SQL Server on Linux. Updated with new applications Hardening Azure Applications also discusses...

Linear and Nonlinear Programming: Third Edition (International Series in Operations Research & Management Science)
Linear and Nonlinear Programming: Third Edition (International Series in Operations Research & Management Science)
"Linear and Nonlinear Programming" is considered a classic textbook in Optimization. While it is a classic, it also reflects modern theoretical insights. These insights provide structure to what might otherwise be simply a collection of techniques and results, and this is valuable both as a means for learning existing material and for...

Wireless Sensor Networks: Technology, Protocols, and Applications
Wireless Sensor Networks: Technology, Protocols, and Applications
Infrastructure for Homeland Security Environments

Wireless Sensor Networks helps readers discover the emerging field of low-cost standards-based sensors that promise a high order of spatial and temporal resolution and accuracy in an ever-increasing universe of applications. It shares the latest advances in science and engineering paving the way...

Ubuntu Linux Bible: Featuring Ubuntu 10.04 LTS
Ubuntu Linux Bible: Featuring Ubuntu 10.04 LTS

The best resource on the very latest for Ubuntu users!

Ubuntu is a free, open-source, Linux-based operating system that can run on desktops, laptops, netbooks, and servers. If you've joined the millions of users around the world who prefer open-source OS-and Ubuntu in particular-this book is perfect for you. It brings...

Configuring Symantec AntiVirus Corporate Edition
Configuring Symantec AntiVirus Corporate Edition
At some time in the last 15 years many of us blinked, and upon opening our eyes
we found the world on the verge of becoming one large network. Public and
private networks were interconnected both far and near, and now in your corner
of this interconnected puzzle, virus protection for the network has become
your
...
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