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Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More (Hands-On Guide Series)

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Advertising online has come to have a not-so-favorable reputation with Internet users. Combine that reputation with the often uninformed opinion that Flash is for creating exceptionally annoying banners or website intros that are bloated in file size and you’ve got a recipe for disaster. On the other hand, when done correctly, Flash can be (and is) used to create some of the most eye-catching, awe-inspiring, mind-blowing, award-winning work on the Web.

A major contributor to the unfortunate misconception of this combination is the fact that there is work out there that fits directly within its own reputation. However, with a little forethought and planning, those same ads could be very quickly redesigned with the outcome of much better user reception and interaction. If the work that is causing the bad reputation for Flash advertising can be made better, then so can the reputation itself. This book was written in hopes of doing just that. It was written to help educate and inform individuals, teams, departments, and even companies on the ins and outs of creating advertising with Flash. Let’s take a quick look at the chapters inside.

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Handbook on Business Information Systems
Handbook on Business Information Systems

This handbook covers the vast field of business information systems, focusing particularly on developing information systems to capture and integrate information technology together with the people and their businesses.

Part I of the book, Health Care Information Systems , focuses on providing global leadership for the optimal use...

Cross-border Internet Dispute Resolution
Cross-border Internet Dispute Resolution
The internet has the potential to increase the number of cross-border disputes between a wide range of different users. For many internet disputes, the use of Online Dispute Resolution (ODR) becomes critical. ODR uses information technology (such as expert systems) and internet communication applications (such as webforms or web filing platforms)...
Understanding Laboratory & Diagnostic Tests (The Health Information Management Series)
Understanding Laboratory & Diagnostic Tests (The Health Information Management Series)

Ideal for instruction in nursing, health information, medical assisting, medical transcription or health unit coordinator programs, this text contains numerous end-of-chapter exercises and case studies to challenge the learner. The most commonly ordered tests are covered, complete with an accurate description of the name and type of test, how...


Awareness Systems: Advances in Theory, Methodology and Design (Human-Computer Interaction Series)
Awareness Systems: Advances in Theory, Methodology and Design (Human-Computer Interaction Series)

People go about their daily tasks with an in-built awareness of their social and physical environments. This awareness helps them to work cooperatively in groups, coordinate actions, and to maintain and enhance social communication with others. Networked technology has extended the reach of people's awareness to remote and distributed groups and...

A Pattern Language for Web Usability
A Pattern Language for Web Usability
Despite the astronomical number of hours invested in developing websites for commercial and other uses, it is now clear that many websites are poorly designed and have floundered as a result.

There are four main aspects of website design that can affect a site's success: usability, content, navigation and aesthetics. The last three aspects all...

Biodiversity: Conserving Endangered Species (Green Technology)
Biodiversity: Conserving Endangered Species (Green Technology)

Students with a basic understanding of the environment and concern for its future know the importance of preserving biological diversity. Biodiversity is the variety of living things on Earth or in a specific area. This definition seems simple enough to understand, yet the concept of biodiversity has deeper meanings that challenge even trained...

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