Advertising online has come to have a not-so-favorable reputation with Internet
users. Combine that reputation with the often uninformed opinion that Flash is for
creating exceptionally annoying banners or website intros that are bloated in file
size and you’ve got a recipe for disaster. On the other hand, when done correctly,
Flash can be (and is) used to create some of the most eye-catching, awe-inspiring,
mind-blowing, award-winning work on the Web.
A major contributor to the unfortunate misconception of this combination is the fact
that there is work out there that fits directly within its own reputation. However, with
a little forethought and planning, those same ads could be very quickly redesigned
with the outcome of much better user reception and interaction. If the work that is
causing the bad reputation for Flash advertising can be made better, then so can
the reputation itself. This book was written in hopes of doing just that. It was written
to help educate and inform individuals, teams, departments, and even companies
on the ins and outs of creating advertising with Flash. Let’s take a quick look at the
chapters inside.
