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Creating Innovative Products and Services

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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: build a committed ideation team, compile a concrete innovation assignment and identify opportunities; explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; develop twelve new promising innovative product or service concepts; check the concepts in qualitative research among potential clients and improve them; and, work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Unive VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. "Creating Innovative Products and Services" has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.

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Real-time 3D Character Animation with Visual C++ (Book & CD-ROM)
Real-time 3D Character Animation with Visual C++ (Book & CD-ROM)
Do you have some experience and a reasonable knowledge of C++ and want to write your own computer games? Have you ever looked at a PC or Playstation (R) game with characters running and leaping through an exciting landscape and wondered how it was done? If so then this book will give you all the information you need to achieve this goal, whether...
Poser 7 Revealed: The efrontier Official Guide
Poser 7 Revealed: The efrontier Official Guide

Now you can conquer each essential feature of Poser 7! Poser 7 Revealed helps you develop the skills you need to create, render, and animate scenes and projects using the amazing tools offered by Poser 7. This hands-on guide provides you with step-by-step tutorials for each task, followed by projects that allow you to use each new skill on...

Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century

The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention

 

Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments....


Lipids in Aquatic Ecosystems
Lipids in Aquatic Ecosystems
Evidence now suggests that the roles of essential fatty acids as growth promoters and as indices of health and nutrition are fundamentally similar in freshwater and marine ecosystems. "Lipids in Aquatic Ecosystems" integrates this divergent literature into a coordinated, digestible form. Chapters are organized so as to discuss and...
Practical Aspects of Declarative Languages: 9th International Symposium, PADL 2007, Nice, France, January 14-15, 2007, Proceedings
Practical Aspects of Declarative Languages: 9th International Symposium, PADL 2007, Nice, France, January 14-15, 2007, Proceedings
This book constitutes the refereed proceedings of the 9th International Symposium on Practical Aspects of Declarative Languages, PADL 2007, held in Nice, France, in January 2007, colocated with POPL 2007, the Symposium on Principles of Programming Languages.

The 19 revised full papers presented together with 2 invited papers were carefully...

Microsoft Office 2003 Step by Step
Microsoft Office 2003 Step by Step

Experience learning made easy—and quickly teach yourself how to use Microsoft Office Access, Excel, FrontPage, InfoPath, OneNote, Outlook, PowerPoint, Publisher, and Word. With Step by Step, you can take just the lessons you need, or work from cover to cover. Either way, you drive the instruction—building and practicing the...

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