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Creating Innovative Products and Services

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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: build a committed ideation team, compile a concrete innovation assignment and identify opportunities; explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; develop twelve new promising innovative product or service concepts; check the concepts in qualitative research among potential clients and improve them; and, work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Unive VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. "Creating Innovative Products and Services" has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.

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Skin Diseases of the Dog and Cat (Veterinary Color Handbook Series)
Skin Diseases of the Dog and Cat (Veterinary Color Handbook Series)

A Colour Handbook of Skin Diseases of the Dog and Cat was one of the first books to bring key information about skin diseases to clinicians in an easy-to-use problem-oriented format. This fully revised and updated Third Edition responds to the huge growth in knowledge about skin conditions over the last decade,...

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Brain Storm: Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results

Business people, entrepreneurs, artists, entertainers, parents, students, teachers, and people from all walks of life can improve their lives by learning how to brainstorm. Successfully implementing an idea is what generates success and results, whether it's a business or personal challenge. Here is a fun, easy-to-read, upbeat book...


Linux Handbook: A Guide to IBM Linux Solutions and Resources
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Translating Film Subtitles into Chinese: A Multimodal Study
Translating Film Subtitles into Chinese: A Multimodal Study
This book examines three metafunction meanings in subtitle translation with three research foci, i.e., the main types of cross-modal interrelation, the primary function of semiotic interplay, and the key linguistic components influencing the subtitles. It goes beyond traditional textual analysis in translation studies; approaches subtitle...
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