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Data Mining Techniques in CRM: Inside Customer Segmentation

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A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
 
It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.

The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success.
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Real-World Flash Game Development: How to Follow Best Practices AND Keep Your Sanity
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Governmental Accounting Made Easy is a complete and easy-to-use guide to a broad range of governmental accounting topics that fall under the new Governmental Accounting Standards Board 34 (GASB 34) financial reporting model.

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Beginning iOS Social Games
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