A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.
The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success. (edited by author)
The Elements of Investing
A timeless, easy-to-read guide on life-long investment principles that can help any investor succeed
The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William Strunk Jr. once taught composition to students at Harvard, using his...
Governmental Accounting Made Easy
Read, interpret, and analyze governmental financial statements!
Governmental Accounting Made Easy is a complete and easy-to-use guide to a broad range of governmental accounting topics that fall under the new Governmental Accounting Standards Board 34 (GASB 34) financial reporting model.
The GASB 34 reporting model has...
Beginning iOS Social Games
It's certainly fun to build games that run on your iPhone and iPad. But, wouldn't it be more fun to create games that allow you to play with other gamers in your social network? There's a whole lot more things you can do. Most of the top best selling games around the world, like World of Warcraft, let you play with others online...
The Canon EOS Digital Rebel T1i/500D Companion
Through easy-to-follow lessons, this handy book offers a complete class on digital photography, tailored specifically for people who use the Canon EOS Digital Rebel T1i/500D. This is not your typical camera guide: rather than just show you what all the buttons do, it teaches you how to use the Digital Rebel's features to make great...