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Data Mining Techniques in CRM: Inside Customer Segmentation

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A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
 
It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.

The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success.
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The Art of Computer Programming, Vol. 1: Fundamental Algorithms, 3rd Edition
The Art of Computer Programming, Vol. 1: Fundamental Algorithms, 3rd Edition

The bible of all fundamental algorithms and the work that taught many of today's software developers most of what they know about computer programming.

Byte, September 1995

 

I can't begin to tell you how many pleasurable...

Visual Web Developer 2005 Express Edition For Dummies (Computer/Tech)
Visual Web Developer 2005 Express Edition For Dummies (Computer/Tech)
Create and deploy cool Web effects and applications

Add custom features and designs to take your Web site to the next level

Tired of spending countless hours writing code for your Web pages? Wouldn't you like to create a dynamic, data-driven site using simple drag-and-drop? This handy guide will show you how! From planning to...

International Assignments: An Integration of Strategy, Research, and Practice
International Assignments: An Integration of Strategy, Research, and Practice
Although the authors of this book and I approach the strategic challenges of globalization
from different perspectives, we've come to a similar conclusion: that the
"people" imperative is often overlooked when companies decide to enter new
countries or world regions. Stroh, Black, Mendenhall, and Gregersen base their...

Working With You is Killing Me: Freeing Yourself from Emotional Traps at Work
Working With You is Killing Me: Freeing Yourself from Emotional Traps at Work

This authoritative manual provides valuable insights for turning conflicts inthe workplace into productive working relationships.

...
Microsoft SharePoint 2010 Web Applications The Complete Reference
Microsoft SharePoint 2010 Web Applications The Complete Reference

Build Data-Driven Web Applications with SharePoint 2010

Leverage the revolutionary development capabilities in SharePoint 2010 to build web-based business applications. Microsoft SharePoint 2010 Web Applications: The Complete Reference gets you up and running on the platform and explains how to integrate application...

Current Issues in School Leadership
Current Issues in School Leadership
What is an "issue"? An issue derives from tension, or cognitive dissonance. Research or law may be reasonably clear on something but different collections of people—a community, a pressure group, political blocs, academicians—take a position contrary to the research or current practice. Or, there may be insufficient research...
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