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Database: Models, Languages, Design

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This book presents traditional introductory topics in database theory in an accessible and thorough manner. The author conveys a clearer introduction than competing books through his organization of the material and lucid explanations of the concepts. Its presentation and style differ from existing works, most notably in the emphasis on generic concepts rather than the specifics of the existence of commercial products. The book is divided into three parts: Part I, Database Models and Their Access Models; Part II, Disk Storage Management; and Part III, Database Design. Database: Models, Languages, Design is ideal for newcomers to database theory, and is also appropriate for self-study by database practitioners who are familiar with the relational technology and want to learn about object-oriented and deductive models.

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Advertising to Children on TV: Context, Impact, and Regulation
Advertising to Children on TV: Context, Impact, and Regulation
This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young...
Practical Database Programming with Visual Basic.NET
Practical Database Programming with Visual Basic.NET

The most up-to-date Visual Basic.NET programming textbook—covering both fundamentals and advanced-level programming techniques—complete with examples and solutions

Visual Basic.NET (VB.NET) is an object-oriented computer programming language that can be viewed as an evolution of the classic Visual Basic (VB),...

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Crocodile: Evolution's Greatest Survivor
Few animals inspire the sort of awe and fear that the crocodilians do. Those who share their habitats tread warily at the water’s edge, and their mythology abounds with stories and legends of these giant predators. The more dangerous the species, the more fearsome the tales of its exploits, but these tales have arisen from...

Learn HTML5 and JavaScript for iOS: Web Standards-based Apps for iPhone, iPad, and iPod touch
Learn HTML5 and JavaScript for iOS: Web Standards-based Apps for iPhone, iPad, and iPod touch
Congratulations! You are building your first web application for your iOS device (iPhone, iPad, or iPod Touch) using HTML5 and JavaScript.

You might think that you can pick up one of your HTML or JavaScript books from years past and then just scale it down to the size of your target device and you’ll be good to
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Beginning Java 8 APIs, Extensions and Libraries: Swing, JavaFX, JavaScript, JDBC and Network Programming APIs
Beginning Java 8 APIs, Extensions and Libraries: Swing, JavaFX, JavaScript, JDBC and Network Programming APIs

Beginning Java 8 APIs, Extensions and Libraries completes the Apress learning Java journey and is a comprehensive approach to learning the Java programming language extensions and available APIs and libraries, including the new JavaFX APIs.

This book covers the key extensions of the Java programming...

Microsensors, MEMS and Smart Devices
Microsensors, MEMS and Smart Devices

Microsensors and MEMS (micro-electro-mechanical systems) are revolutionising the semiconductor industry. A microsystem or the so-called "system-on-a-chip" combines microelectronic circuitry with microsensors and microactuators. This emergent field has seen the development of applications ranging from the electronic nose and...

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