A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
Learn the three main strategies to help people change behavior
Identify your target audience and the behaviors they seek to change
Extract user stories and identify obstacles to behavior change
Develop effective interface designs that are enjoyable to use
Measure your product’s impact and learn ways to improve it
Use practical examples from products like Nest, Fitbit, and Opower
Mobile IP Technology for M-Business Here's a first-of-its-kind book that introduces you to the next generation of mobile networks, where IP data capability and mobile communications become integrated to form new, cutting-edge Mobile IP networks. This unique resource offers you a thorough understanding of the convergence of mobile and data technology. It explains how the prospect of... Handbook on the History of Mathematics Education
This is the first comprehensive International Handbook on the History of Mathematics Education, covering a wide spectrum of epochs and civilizations, countries and cultures. Until now, much of the research into the rich and varied history of mathematics education has remained inaccessible to the vast majority of scholars, not least...
Investing Online for Dummies, 5th Edition Get up to speed with new strategies, tools, and resources
Gain control of your investments and pay less in fees and commissions — here's how
Whether you've invested online before or you're planning to start, this plain-English guide will steer you around the jargon and past the pitfalls. Uncover the best investing resources...
The Routledge Dictionary of Gods, Goddesses, Devils and Demons This dictionary covers, in one volume, over 1800 of the most important deities and demons from around the world. From classical Greek and Roman mythology to the gods of Eastern Europe and Mesopotamia, from Nordic giants to Islamic jinns and Egyptian monsters, it is packed with descriptions of the figures most worshipped and feared around the world...