Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has updated his classic, industry-shaking guidebook. This new edition--now in full color--covers improvements in best practices and advances in the world of browsers since the first edition introduced the world to standards-based design. Written in the same engaging and witty style, making even the most complex information easy to digest, it remains an essential guide to creating sites that load faster, reach more users, and cost less to design and maintain.
Readers will learn from Jeffrey's insights as he demonstrates how web standards are driving search engine friendliness ("findability") and the Web 2.0 applications that have reinvigorated the medium and the online marketplace. Readers will discover new techniques to make CSS layouts work better across multiple browsers and ways to make web content more accessible.
If ever there were an author who could make web standards exciting, it’s Jeffrey Zeldman. His light and humorous writing style make for such an engaging read. It’s only after you stop reading that you realize how much you’re learning. What’s more, you’re not just learning -- you’re learning from THE ABSOLUTE BEST web standards guy there is.
Daily, Zeldman practices what he preaches, and in this book, he openly shares all he knows. In no time, you’ll be saving time and money by creating faster, leaner, more compatible web pages. Not longer after that, you'll find you have more free time, having been spared the endless cycle of coding and re-coding web pages for every possible browser/system scenario. You might even find you have enough free time to join Zeldman on his never-ending quest to convince others that web standards is THE ONLY WAY to go.
You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.
You can get off the merry-go-round.
It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.
Isn't it high time you started designing with web standards?
Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.
About the Author
Jeffrey Zeldman is among the best-known Web designers in the world. His personal site (www.zeldman.com) has welcomed more than than 16 million visitors and is read daily by thousands in the web design and development industry. In 1998, Zeldman co-founded The Web Standards Project (www.webstandards.org), a grassroots coalition of web designers and developers that helped end the Browser Wars by persuading Microsoft and Netscape to support the same technology in their browsers.
