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DK Essential Managers: Innovation

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DK Essential Managers: Innovation, 9780756655556 (0756655552), DK Adult, 2009
In today’s dynamic and turbulent world, organizations face a stark challenge—change or perish. Unless they keep renewing their products and services, and update the ways they create and deliver them, they risk being overtaken by competitors. Innovation—the process of change—is critical to the success of all organizations, large or small, in both the private and public sectors.

Most managers understand the importance of the topic. But making it happen requires a systematic, hands-on approach. We have to learn to manage innovation, and Innovation provides a framework for doing this. Key elements in successful leadership of innovation include developing a clear strategic vision and communicating it, searching for innovation triggers, choosing a balanced portfolio of projects, and delivering these projects on time and within budget.

Innovation is about human creativity, organized and applied across the organization. As a manager, you need to understand how the innovation process works and how you can mobilize this creativity. By using the guidelines and tools in this book, you will develop the skills you need to become an architect of change within your organization.
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