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Do Good Design: How Designers Can Change the World

How did design help choose a president?

Why are people buying houses they cannot afford?

Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?

Design matters. Like never before.

Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.

Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.

Today, everyone is a designer.
And the future of civilization is our common design project.

Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. The author will make a donation of 10% of his proceeds to a not for-profit organization whose mission is in alignment with the goals of this book.

About the Author

David B. Berman is a strategic consultant with over 25 years experience in graphic, interface, and accessibility design.  He has traveled to 20 countries as an expert speaker, serves as the Ethics Chair for graphic design in Canada, and as a vice president of Icograda, the world body for graphic design. Clients include IBM, the International Space Station, the Sierra Club, and Canada’s largest federal government departments.
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