This book is for designers, user experience pros, creative directors, developers, or anyone who wants to create rich, interactive, and compelling products. If you want to communicate innovative ideas, research, experiment, and prototype in the language of the interface, Dynamic Prototyping with SketchFlow in Expression Blend is the perfect text. Learn how to sketch, iterate, and validate ideas–utilizing the power and productivity within SketchFlow.
There is a funny paradox in design. We often think that what we are trying to overcome are bad ideas and bad design. But actually, I don’t see that as the real problem. After all, those ideas and designs should be easy to address by a competent designer. No, in my opinion, the real “enemy” is just the opposite: not bad design and ideas, but great design and ideas. In fact, the better the idea, the bigger the problem that it presents. Let me explain.
Bad ideas and design are generally relatively easy to displace. However, great ideas of the past get serious traction…and deservedly so. They then get entrenched, and with that, their establishment carries with it a huge inertia—an inertia that continues well past the “due date” of the original idea.