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E-Commerce and M-Commerce Technologies: Innovation Through Communities of Practice

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E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.

Electronic and wireless technologies have changed the way we do business forever. We have seen fast paced change in the last decade not only in information technology advancement but also in business model design and strategic direction. Technology has become central to company operations as well as strategy. Successful companies today recognize electronic technologies and the Internet as mainstream to business success. Wireless technology is becoming increasingly important for companies seeking a means for cost cutting, enhanced productivity and improved efficiency. The future for electronic and wireless technology applications will continue to be promising to companies seeking competitive advantage.

Keeping abreast of technological advancement has never been more difficult or more important for companies as they compete in an increasingly global economy. Change comes from every direction and competitive forces surface from nontraditional sources. The dot com era forced traditional companies to think in new ways in order to remain competitive in a newly emerging marketplace. Today, business is electronic and e-business is business. Just as in the PC revolution there is a point at which there is no turning back. Computers today are a given necessity for doing business. The digital transformation has, likewise, pushed companies to a new era of electronic business. That era is being pushed a step further with the advent of wireless technologies and mobile commerce initiatives. Tomorrow, business will be mobile. These transformations will not only impact the way business is transacted but it will impact the very fabric of society.
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