| This volume presents the best papers of the special issue "E-Services" of the Journal of Value Chain Management. In association with Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field "E-Services".
The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of cutting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing.
Other themes will also be explored at the discretion of the series editors. Given its international focus, the series Applied Marketing Science – AngewandteMarketingforschung will include contributions in both German and English. For authors, Applied Marketing Science – Angewandte Marketingforschung offers the opportunity to publish original work, edited volumes or monographs. In order to ensure the highest possible standards of academic quality and readability, authors must first submit a brief proposal that includes the major themes explored in the book, evidence or rationale of why the themes, methods and conclusions are original and cutting-edge in the discipline, and the intended contribution to the practice of marketing science. The proposal would then be reviewed by the series editors and, if necessary, external reviewers. Based on their evaluations, a proposal is either accepted, conditionally accepted or rejected by the editorial board. If the proposal is accepted, authors would be provided a time frame and style sheet which they must adhere to in delivering the final manuscript. |