| What an exciting opportunity to expand your sales! Simply sell in other countries. Your potential market is bigger, and consequently profits can be greater. And American goods are very popular abroad. But before we get carried away with this idea, let’s take a look at a major barrier, language. What is its significance? No one can argue that language doesn’t matter.
Well, according to the Foreign Language Department of the Curso Experimental Bilingue, San Paulo, Brazil (http://the_english_dept.tripod. com/esc.html), English is used as a primary language by 375 million people, as a second language by another 375 million people, and as a foreign language by another 750 million people. That’s a pretty big market. Potentially via eBay you can reach millions of consumers abroad—in English!
If, in addition, through eBay and other resources you can joint venture (partner) with people in other countries to increase your sales, selling internationally provides even greater opportunities. When you consider that English has become perhaps the primary language for commerce worldwide, you understand that by using English you can leverage your sales. That is, you can potentially sell well in markets that don’t speak English by selling through a partner who does speak English.
It works the other way too. Consumers can find a wide variety of useful goods and exotic goods on eBay in 27 other countries for bargain prices. In addition, US importers through eBay and other resources can partner with people in other countries to import goods to sell in the US on eBay. Going global opens amazing opportunities. And what better way to go global than through eBay? |
