Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Ethics In Public Relations: A Guide To Best Practice

Buy

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.

Written in a practical and approachable style, this is not another ‘tome’ on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relation is threefold:

  • to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the future
  • to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field
  • to assist in everyday ethical decision-making

Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.

(HTML tags aren't allowed.)

No Excuse Leadership: Lessons from the U.S. Army's Elite Rangers
No Excuse Leadership: Lessons from the U.S. Army's Elite Rangers

Every organization needs good leadership in order to win against the competition. Through his own personal story and those of nine other Rangers, Barber illuminates fundamental lessons about what it really takes to win. These first-person accounts of trial and triumph highlight the importance and the inherent truth of the Army's most...

Game Design, Second Edition
Game Design, Second Edition
Game design is a highly collaborative art. Each of us who works in the industry is
a game designer, whether he knows it or not. From testers and producers to programmers,
artists, marketers, and executives, we all shape the games that pass
through our hands. The product that appears on the shelves is the sum of all our efforts....
The Evolution of Hominin Diets: Integrating Approaches to the Study of Palaeolithic Subsistence
The Evolution of Hominin Diets: Integrating Approaches to the Study of Palaeolithic Subsistence
This volume brings together new and important research from the top experts in hominid diets across multiple fields. The objective of the volume is to explore if there is a consensus between the different methods, allowing us to better understand the nature of hominin dietary strategies through time. Contributions focus on modern studies, faunal...

Independent Guide to the IPhone 4
Independent Guide to the IPhone 4

This comprehensive guide to the iPhone 4 - the world's most desirable mobile - is effectively the manual Apple forgot to supply with the handset. Covering all iPhone features and reviews for top applications, this is the only guide you'll need to make the most of your phone. If you've just bought an iPhone, this fully updated...

How the Snake Lost its Legs: Curious Tales from the Frontier of Evo-Devo
How the Snake Lost its Legs: Curious Tales from the Frontier of Evo-Devo

How did the zebra really get its stripes, and the giraffe its long neck? What is the science behind camel humps, leopard spots, and other animal oddities? Such questions have fascinated us for centuries, but the expanding field of evo-devo (evolutionary developmental biology) is now providing, for the first time, a wealth of insights and...

Living Well with Parkinson's
Living Well with Parkinson's
Glenna Atwood shared her experiences and insights about how
she and her family coped with Parkinson’s disease in the first edition
of Living Well with Parkinson’s.

Her words were educational and inspirational to many people
affected by this intrusion in their life’s plan. Glenna, with Blaine—...
©2019 LearnIT (support@pdfchm.net) - Privacy Policy