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Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:
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Pride -- use social proof to position your product in line with your visitors' values
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Sloth -- build a path of least resistance that leads users where you want them to go
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Gluttony -- escalate customers' commitment and use loss aversion to keep them there
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Anger -- understand the power of metaphysical arguments and anonymity
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Envy -- create a culture of status around your product and feed aspirational desires
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Lust -- turn desire into commitment by using emotion to defeat rational behavior
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Greed -- keep customers engaged by reinforcing the behaviors you desire
Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info. |
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This book presents a unified approach to a rich and rapidly evolving research domain at the interface between statistical physics, theoretical computer science/discrete mathematics, and coding/information theory. It is accessible to graduate students and researchers without a specific training in any of these fields. The selected topics... | | Red Hat Linux Pocket AdministratorYour On-the-Job Quick Reference
Carry essential Red Hat Linux administration and troubleshooting information right in your back pocket so you can handle a wide variety of tasks on-the-spot. This handy resource covers key management topics, with an emphasis on system administration, and gives you quick solutions in an easy-to-find format.... | | LEGO Mindstorms NXT: The Mayan Adventure (Technology in Action)LEGO MINDSTORMS NXT has hit the world by storm, giving you the ability to build your own robots and program them to perform all types of actions. What kind of robots? How about five exploratory robots, used to explore the newly discovered tomb of an ancient Mayan king?
You are along for the ride with Evan and his archaeologist uncle as they... |
Test Equating, Scaling, and Linking: Methods and Practices
This book provides an introduction to test equating, scaling and linking, including those concepts and practical issues that are critical for developers and all other testing professionals. In addition to statistical procedures, successful equating, scaling and linking involves many aspects of testing, including procedures to develop tests,... | | | | Blender 3D Cookbook
Build your very own stunning characters in Blender from scratch
About This Book
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Establish the basic shape of a character with the help of templates, and complete it by using different Blender tools
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Gain an understanding of how to create and assign materials automatically, working in both...
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