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Exploring Marketing Research

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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

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Monetizing Machine Learning: Quickly Turn Python ML Ideas into Web Applications on the Serverless Cloud
Monetizing Machine Learning: Quickly Turn Python ML Ideas into Web Applications on the Serverless Cloud

Take your Python machine learning ideas and create serverless web applications accessible by anyone with an Internet connection. Some of the most popular serverless cloud providers are covered in this book?Amazon, Microsoft, Google, and PythonAnywhere.

You will work through a series of common Python data science problems...

Hydrodynamics Around Cyclindrical Structures (Advanced Series on Ocean Engineering)
Hydrodynamics Around Cyclindrical Structures (Advanced Series on Ocean Engineering)

This book discusses the subject of wave/current flow around a cylinder, the forces induced on the cylinder by the flow, and the vibration pattern of slender structures in a marine environment. The primary aim of the book is to describe the flow pattern and the resulting load which develops when waves or current meet a cylinder. Special...

CSS Quick Syntax Reference
CSS Quick Syntax Reference

The CSS Quick Syntax Reference is a 150-page syntax reference to the Cascading Style Sheet specification and style sheet language. It presents the essentials of CSS in a well-organized format that can be used as a handy reference.

You won’t find any technical jargon, bloated samples, drawn out history lessons or...


Authentication and Access Control: Practical Cryptography Methods and Tools
Authentication and Access Control: Practical Cryptography Methods and Tools
The advent of the Internet has allowed for many services and applications, most notably in communications between users, servers, and devices. Unfortunately, this has led to many security challenges and problems. Recent examples include password leakage on large social network sites and defacement of websites. It is, therefore,...
Home Networking Demystified
Home Networking Demystified
No need to be intimidated by home networking! With a very readable and easy to understand writing style, this book takes the anxiety out of learning how to build or expand a home network. Read a home networking book organised like a fun and painless self-teaching guide. Use the 8-page, 2-colour visual instruction insert to see how to set up a home...
The Complete Q&A Job Interview Book
The Complete Q&A Job Interview Book

"The ultimate job interview book! A systematic, foolproof way to generate offers. No job seeker should be without it." --National Job Market "The programmed system works because it is a simple, practical, proven way to interview properly. Use it to win the interview and win the job!" --Mary Lyon, Associated Press...

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