The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you're outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates.
Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing comprehensively through a simple, seven-step methodology, tried and tested with clients small and large, including Amazon and Microsoft. Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies and covers emerging ideas in Web 2.0, local search optimization and the future of search itself.
Discover how to attract searchers with the phrases that pay, how to court the crawl of the Google spiders, tips for copywriting and link building, how to target the long tail, and techniques for tracking and fine-tuning your campaign to make more money online. This book could be the best investment you ever make in your website and your business.
About the Author
David is a leading search engine optimization (or S.E.O) expert and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and Internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.
