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Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

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This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
  • Create a website
  • Get found on Google
  • Get your email marketing right
  • Create content your market will value with blogs, podcasts, video and images
  • Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
  • Develop a coherent online marketing plan
  • Manage your online marketing workload
  • Measure your results
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Ethnobiology
Ethnobiology

The single comprehensive treatment of the field, from the leading members of the Society of Ethnobiology

The field of ethnobiology—the study of relationships between particular ethnic groups and their native plants and animals—has grown very rapidly in recent years, spawning numerous subfields. Ethnobiological research...

Lightroom 5: Streamlining Your Digital Photography Process
Lightroom 5: Streamlining Your Digital Photography Process

Manage your images with Lightroom and this beautifully illustrated guide

Image management can soak up huge amounts of a photographer's time, but help is on hand. This complete guides teaches you how to use Adobe Lightroom 5 to import, manage, edit, and showcase large quantities of images with impressive results. The...

Data Mining with Decision Trees: Theroy and Applications (Machine Perception and Artificial Intelligence)
Data Mining with Decision Trees: Theroy and Applications (Machine Perception and Artificial Intelligence)

This is the first comprehensive book dedicated entirely to the field of decision trees in data mining and covers all aspects of this important technique.Decision trees have become one of the most powerful and popular approaches in knowledge discovery and data mining, the science and technology of exploring large and complex bodies of data in...


Camtasia Studio 5: The Definitive Guide
Camtasia Studio 5: The Definitive Guide
Camtasia Studio 5 is the latest version of TechSmith's industry-leading screen video recording and editing tool. Camtasia Studio 5: The Definitive Guide leads the user through the entire process of creating top-notch software tutorials, marketing spots, and demonstrations. It starts right at the beginning of the process, with developing goals and...
Digital Shoebox: How to Organize, Find, and Share Your Photos, The
Digital Shoebox: How to Organize, Find, and Share Your Photos, The

Most people are awash in digital photos—some taken, some received—stuffed here and there in random folders and albums across a hard drive. In The Digital Shoebox, Sarah Bay Williams, creator of the image archiving system used by the Academy Awards®, shares her foolproof method for effectively organizing, finding, and...

Implementing SSL / TLS Using Cryptography and PKI
Implementing SSL / TLS Using Cryptography and PKI

Hands-on, practical guide to implementing SSL and TLS protocols for Internet security

If you are a network professional who knows C programming, this practical book is for you.  Focused on how to implement Secure Socket Layer (SSL) and Transport Layer Security (TLS), this book guides you through all necessary steps, whether or...

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