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Global Marketing Management

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Global Marketing Management, 9780470381113 (0470381116), John Wiley & Sons, 2010

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today

Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

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Get Programming with JavaScript
Get Programming with JavaScript

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Get Programming with JavaScript is a hands-on introduction to programming for readers who have never programmed. You'll be writing your own web apps, games, and programs in no time! Foreword by Remy Sharp.

Purchase of the print book includes a free eBook in PDF,...

The Book of Qt 4: The Art of Building Qt Applications
The Book of Qt 4: The Art of Building Qt Applications
Cross-platform development is a kind of holy grail, and Trolltech's Qt toolkit may well be the most promising solution yet to this development challenge. Qt is widely used for the development of GUI applications as well as console tools and servers, and it's especially appealing to programmers who need to write cross-platform applications to run on...
Pattern Recognition and Image Preprocessing (Signal Processing and Communication, 14)
Pattern Recognition and Image Preprocessing (Signal Processing and Communication, 14)

Describing non-parametric and parametric theoretic classification and the training of discriminant functions, this second edition includes new and expanded sections on neural networks, Fisher's discriminant, wavelet transform, and the method of principal components. It contains discussions on dimensionality reduction and feature selection, novel...


Algorithm Theory - SWAT 2002: 8th Scandinavian Workshop on Algorithm Theory, Turku, Finland, July 3-5, 2002 Proceedings (Lecture Notes in Computer Science)
Algorithm Theory - SWAT 2002: 8th Scandinavian Workshop on Algorithm Theory, Turku, Finland, July 3-5, 2002 Proceedings (Lecture Notes in Computer Science)
This book constitutes the refereed proceedings of the 8th Scandinavian Workshop on Algorithm Theory, SWAT 2002, held in Turku, Finland, in July 2002.
The 43 revised full papers presented together with two invited contributions were carefully reviewed and selected from 103 submissions. The papers are organized in topical sections on
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Financial Accounting: Information for Decisions (Available Titles CengageNOW)
Financial Accounting: Information for Decisions (Available Titles CengageNOW)

ACCOUNTING: INFORMATION FOR DECISIONS, 6th is proud to define excellence in its approach to Financial Accounting. Clearly illustrating that accounting is the language of business, all students will be able to drive excellence in their own careers when they start with this strong foundation. This innovative approach continues to provide...

Getting Started With OpenVMS: A Guide for New Users (HP Technologies)
Getting Started With OpenVMS: A Guide for New Users (HP Technologies)

This book is intended to introduce the reader to Hewlett-Packard’s OpenVMS operating system. It assumes some familiarity with modern computer operating systems, such as UNIX or Microsoft Windows. It will also be helpful to the reader to have access to an OpenVMS system upon which to try the examples given in this book.

Those...

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