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Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. |
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| | Emerging Viral Diseases of Southeast Asia (Issues in Infectious Diseases, Vol. 4)
Southeast Asia has been the breeding ground for many emerging diseases in the past decade, e.g. the avian flu (H5N1) in Hong Kong in 1997, Nipah virus encephalitis in Malaysia in 1998, and, above all, the SARS outbreak in Southern China in 2002. Risk factors contributing to this situation include being economically disadvantaged, sub-standard... | | Oracle Database 11g The Complete Reference (Osborne ORACLE Press Series)Oracle Database 11g is a significant upgrade from prior releases of Oracle. New features give developers, database administrators, and end users greater control over the storage, processing, and retrieval of their data. In this chapter, you will see highlights of the Oracle Database 11g architecture. You will see detailed discussions of new... |
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