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Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)

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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance
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Transactions on Aspect-Oriented Software Development VIII
Transactions on Aspect-Oriented Software Development VIII

The history of software development paradigms suggests that a new paradigm often has its genesis in programming languages and then moves up to design and analysis (e.g., structured programming preceded structured design and analysis, and objectoriented programming predated object-oriented design and modeling). This same pattern can...

Learning Java Functional Programming
Learning Java Functional Programming

Create robust and maintainable Java applications using the functional style of programming

About This Book

  • Explore how you can blend object-oriented and functional programming styles in Java
  • Use lambda expressions to write flexible and succinct code
  • A tutorial that...
Advanced Image Processing in Magnetic Resonance Imaging (Signal Processing and Communications)
Advanced Image Processing in Magnetic Resonance Imaging (Signal Processing and Communications)
Magnetic Resonance (MR) imaging produces images of the human tissues in a noninvasive manner, revealing the structure, metabolism, and function of tissues and organs. The impact of this image technique in diagnostic radiology is impressive, due to its versatility and flexibility in joining high-quality anatomical images with functional...

Multiscale Modeling in Biomechanics and Mechanobiology
Multiscale Modeling in Biomechanics and Mechanobiology

Presenting a state-of-the-art overview of theoretical and computational models that link characteristic biomechanical phenomena, this book provides guidelines and examples for creating multiscale models in representative systems and organisms. It develops the reader's understanding of and intuition for multiscale phenomena in biomechanics...

R for Data Science
R for Data Science

Learn and explore the fundamentals of data science with R

About This Book

  • Familiarize yourself with R programming packages and learn how to utilize them effectively
  • Learn how to detect different types of data mining sequences
  • A step-by-step guide to understanding R scripts...
Introduction to Partial Differential Equations (Undergraduate Texts in Mathematics)
Introduction to Partial Differential Equations (Undergraduate Texts in Mathematics)

This textbook is designed for a one year course covering the fundamentals of partial differential equations, geared towards advanced undergraduates and beginning graduate students in mathematics, science, engineering, and elsewhere. The exposition carefully balances solution techniques, mathematical rigor, and significant applications, all...

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