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Google AdWords: Managing Your Advertising Program

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Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the opportunity to teach thousands of businesses and organizations how to use AdWords, Google’s advertising platform. I believe in the product; if used appropriately, it offers vast online exposure for advertisers. Unfortunately, most advertisers do not understand how AdWords works or hold it accountable to deliver value to their businesses. Some advertisers make money by dumb luck; others waste hundreds or thousands of dollars each month. I’ve met countless advertisers who gauge the effectiveness of their online campaigns based on gut feelings. I’m generally a proponent of trusting one’s gut, but not in the case of online advertising. In this world, it’s all about the data.

It’s in Google’s best interests for advertisers to use data to make decisions about their campaigns. If AdWords is working for a business, and the numbers prove it, that business is likely to continue advertising and potentially allocate more of its budget to AdWords. Conversely, advertisers can use this data to identify what’s not working, so they can try something else or stop wasting money.

The AdWords platform includes free, simple tools to track and measure performance, down to the individual keyword level. This book is intended to help new and existing advertisers improve the quality of their advertising campaigns and quantify the value AdWords brings to their businesses.
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MySQL Management and Administration with Navicat
MySQL Management and Administration with Navicat
Navicat is a GUI tool used for managing every aspect of a MySQL Server, such as managing visual tools as well as an intelligent code editor for handcoding SQL and stored procedures. While some of its features are fairly intuitive, some of them require guidance to be discovered and learned.

The book starts with
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Pro MySQL (Expert's Voice in Open Source)
Pro MySQL (Expert's Voice in Open Source)

Data, in all varieties, continues to be the cornerstone from which modern organizations
and businesses derive their information capital. Whether putting items in an online shopping
cart for checkout or tracking terabytes of purchase history to find shopping trends, having a
database to store and retrieve data has
...

Handbook of Research on Discrete Event Simulation Environments: Technologies and Applications
Handbook of Research on Discrete Event Simulation Environments: Technologies and Applications

Discrete event simulation environments have desirable features and components now driving researchers to develop and enhance existing environments. The Handbook of Research on Discrete Event Simulation Environments: Technologies and Applicationsprovides a comprehensive overview of theory and practice in simulation systems. A leading...


Windows NT Win32 API SuperBible (Other Sams)
Windows NT Win32 API SuperBible (Other Sams)
Windows NT Win32 API SuperBible is the perfect resource for programmers who want comprehensive, updated coverage of all Win32 APIs, as well as detailed information specific to the newest Windows NT functions. This book lets you look up the specific Win32 API call you need, when you need it. Concise descriptions detail what you need to know about...
Algebra and Trigonometry (9th Edition)
Algebra and Trigonometry (9th Edition)

Mike Sullivan’s time-tested approach focuses students on the fundamental skills they need for the course: preparing for class, practicing with homework, and reviewing the concepts. In the Ninth Edition, Algebra and Trigonometry has evolved to meet today’s course needs, building on these...

C# 6.0 in a Nutshell: The Definitive Reference
C# 6.0 in a Nutshell: The Definitive Reference

When you have questions about C# 6.0 or the .NET CLR and its core Framework assemblies, this bestselling guide has the answers you need. C# has become a language of unusual flexibility and breadth since its premiere in 2000, but this continual growth means there’s still much more to learn.

Organized around concepts...

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