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Google Analytics

Buy
Google Analytics, 9780596158002 (0596158009), O'Reilly, 2010

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration
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Skype For Dummies (Computer/Tech)
Skype For Dummies (Computer/Tech)
See how to use Skype for secure chats and connect SkypeOut and SkypeIN. Here's the fun and easy way (r) to understand all the hype about Skype and make this cool alternative communication system work for you! You'll get great advice about hardware, directions for downloading and installing Skype, ideas for using Skype in your business, and the...
Field Guide to Lidar (SPIE Field Guide FG36)
Field Guide to Lidar (SPIE Field Guide FG36)
This Field Guide covers the various components and types of active electro-optical sensors referred to as lidars in the text from simple 2D direct-detection lidars to multiple subaperture synthetic aperture lidars. Other topics covered include receivers, apertures, atmospheric effects, and appropriate processing of different lidars....
Pairing-Based Cryptography  Pairing 2008: Second International Conference, Egham, UK, September 1-3, 2008, Proceedings (Lecture Notes in Computer Science)
Pairing-Based Cryptography Pairing 2008: Second International Conference, Egham, UK, September 1-3, 2008, Proceedings (Lecture Notes in Computer Science)
This book constitutes the thoroughly refereed proceedings of the Second International Conference on Pairing-Based Cryptography, Pairing 2008, held in London, UK, in September 2008.

The 20 full papers, presented together with the contributions resulting from 3 invited talks, were carefully reviewed and selected from 50 submissions. The contents...


Fashion Costume and Culture: Clothing Headwear Body Decorations and Footwear Through the Ages
Fashion Costume and Culture: Clothing Headwear Body Decorations and Footwear Through the Ages

Many thanks to the following advisors who provided valuable comments and suggestions for Fashion, Costume, and Culture: Ginny Chaussee, Retired Media Specialist, Mountain Pointe High School, Phoenix, Arizona; Carol Keeler, Media Specialist, Detroit Country Day Upper School, Beverly Hills, Michigan; Nina Levine, Library Media Specialist, Blue...

Practical Optimization Methods: With Mathematica® Applications
Practical Optimization Methods: With Mathematica® Applications
This introductory textbook adopts a practical and intuitive approach, rather than emphasizing mathematical rigor. Computationally oriented books in this area generally present algorithms alone, and expect readers to perform computations by hand, and are often written in traditional computer languages, such as Basic, Fortran or Pascal. This book,...
Microsoft XNA Game Studio Creator's Guide, Second Edition
Microsoft XNA Game Studio Creator's Guide, Second Edition

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Bring your PC, Zune, and Xbox gaming visions to life with Microsoft XNA Game Studio

Develop...

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