If you’re like me, you use Google every day to find things—news, technical support,
events, tips, research documents, and more. Were you to master Google’s powerful
search refinement operators and lesser-known features, over a year’s time you could
save days scouring over irrelevant results.
Perhaps even more enticing is the promise of elusive nuggets of market research and
competitive intelligence out there waiting to be discovered. This book will show you
how to find what you need quickly and accurately.
Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.
Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
Acquire advanced Google skills that result in more effective search engine optimization (SEO)