Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, 9780470409510 (0470409517), John Wiley & Sons, 2010

The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to make that sustainable model work. Catching the wave of this new trend in true guerilla marketing fashion, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving the planet. This up-to-the-minute sourcebook gives you the theory and the roadmap to get your sustainability marketing plan up and running, including Proof that ethical, Green businesses work better Solid marketing tools ethical business owners can harness to grow their businesses Strategies for using blogs, social networking websites (not just Facebook, Twitter, and MySpace, but lesser-known ones such as Plaxo), podcasts, and teleseminars Whether you're just starting your business, or are well-established but seek a Greener direction, Guerrilla Marketing Goes Green will help you market your business as one your customers can embrace on all levels.

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