Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
Based on recent knowledge, it is underpinned by:
* Clear and comprehensive explanations of the key concepts in the field
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets
The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Instrumentation and Sensors for the Food Industry, Second Edition An authoritative and practical guide to the range of instrumentation and sensors available to the food technology professional. Revised to include new developments and techniques, including the development of on-line sensors for immediate analysis and control of production.
The enjoyable, everyday food in an industrialized society relies...
Atlas of Morphology and Functional Anatomy of the Brain
The recent advances in neuroimaging techniques, particularly magnetic re- nance (MR), have greatly improved our knowledge of brain anatomy and related brain function. Morphological and functional investigations of the brain using high-definition MR have made detailed study of the brain possible and provided new data on anatomo-functional...
ExpressionEngine 2: A Quick-Start Guide
In this book, noted expert Ryan Irelan walks you through creating an online news site, Engine City Times. You'll get hands-on experience working with dynamic content, categories, an RSS feed, site search, and more as you build your news site.
You'll further improve your ExpressionEngine skills with advanced...
Configuring Check Point NGX VPN-1/Firewall-1 Check Point FireWall-1 came out in 1994 and was an immediate success. It has been
the market-leading firewall platform for over 10 years. It is no wonder the platform
has done so well.The Check Point Graphical User Interface for managing firewall
policies is extremely intuitive and easy to learn.
Check Point has come a...
A History of the Internet and the Digital Future
This book explores the trends that are shaping the businesses, politics, and media of the digital future.
A great adjustment in human affairs is underway. Political, commercial and cultural life is changing from the centralized, hierarchical and standardized structures of the industrial age to something radically different:...