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How to Make People Like You in 90 Seconds or Less

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I first discovered the secrets of getting along with people during my career as a fashion and advertising photographer. Whether it was working with a single model for a page in Vogue or 400 people aboard a ship to promote a Norwegian cruise line, it was obvious that for me photography was more about clicking with people than about clicking with a camera. What's more, it didn't matter if the shoot was taking place in the lobby of the Ritz Hotel in San Francisco or a ramshackle hut on the side of a mountain in Africa: the principles for establishing rapport were universal.

For as long as I can remember, I have found it easy to get along with people. Could it be a gift? Is there such a thing as a natural talent for getting along with people, or is it something we learn along the way? And if it can be learned, can it be taught? I decided to find out.

Whether selling, managing, negotiating, planning, collaborating, pitching, instructing-or on your knees with a marriage proposal-the secret of success is based on connecting with other people. Now that connection is infinitely easier to make through Nicholas Boothman's program of rapport by design.

How to Make People Like You in 90 Seconds or Less is the work of a master of Neuro-Linguistic Programming whose career is teaching corporations and groups the secrets of successful face-to-face communication. Aimed at establishing rapport-that stage between meeting and communicating-How to Make People Like You focuses on the concept of synchrony. It shows how to synchronize attitude, synchronize body language, and synchronize voice tone so that you instantly and imperceptibly become someone the other person likes. Reinforcing these easy-to-learn skills is knowing how to read the other person's sensory preferences-most of us are visual, some are kinesthetic, and a minority are auditory. So when you say "I see what you mean" to a visual person, you're really speaking his language. Along the way the book covers attitude, nervousness, words that open a conversation and words that shut it down, compliments, eye cues, the magic of opposites attracting, and more. It's how to make the best of the most important 90 seconds in any relationship, business or personal.

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