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How to Succeed in Commercial Photography: Insights from a Leading Consultant

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Photographers looking to develop their vision, values, and business plans will find the keys to success in How to Succeed in Commercial Photography. Veteran photography consultant Selina Maitreya provides photographers at every career stage with all the tools they need for a prosperous career and a rewarding life in commercial photography. She tells photographers how to:· Rise above the competition · Build a dynamic professional team · Develop a powerful online portfolio · Self-promote with a consistent message · Set goals and meet them · Survive difficult times by overcoming fear and creative blocks · Accept responsibility for success

Through intimate interviews, commercial photographers reveal pitfalls and missteps they've experienced, and explain how others can avoid the same. Anyone seeking a successful and well-balanced life as a commercial photographer will need this illuminating guide.

It takes a lot more than a camera and talent to make a living as a professional photographer. The most successful photographers have developed, but their vision, values, and business plans. For those still developing or rethinking their strategies, a new resource is here to help. With How to Succeed in Commercial Photography, author Selina Maitreya offers the insights of her nearly 30 years as a leading consultant.

"There is no one area of photography that is easier or quicker to succeed in and none that takes more time and attention to maintain," the author observes. "There are no shortcuts, but there are steps you will need to take in order to be successful."

Through intimate interviews, commercial photographers reveal pitfalls and missteps they've experienced, and explain how others can avoid the same. Anyone seeking a successful and well-balanced life as a commercial photographer will need this illuminating guide.

About the Author

Selina Maitreya has been a creative talent consultant for nearly thirty years. Numerous articles written by her or about her work have appeared in a variety of international publications including the British Journal of Photography, PDN, HOW, Studio Photography, Step Inside Design, Photographers Marketplace, and others. She developed and taught one of the first business courses for photography students in the United States and is a founding member of the Boston Graphic Artists Guild. The author of Portfolios That Sell, she lectures internationally and lives in Acton, Massachusetts, with her sons Jake and Sam.

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