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How to Write Great Copy: Learn the Unwritten Rules of Copywriting

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Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and circular logic of creationist pastors. They look upon an end product and decide that it is so perfect and beautiful that it could only have come about by divine inspiration. They then set about inspiring you. They show you a Honda commercial or VW’s break-dancing Gene Kelly and say it is a thing of wonder and that you too can produce such wonders if only you’d let yourself be inspired. This book aspires to be different in that respect. It is written not by a guru, nor a president of a global corporation, but by someone who writes ads and witnesses on a daily basis what human beings go through to produce their best work.
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AdvancED ActionScript Components: Mastering the Flash Component Architecture
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Macromedia's architecture is like a chest filled with precious jewels, and this book is quite simply the key to open it! One of the most important tools provided with Flash is the Macromedia Component Architecture: a framework of components written in ActionScript 2, based on established design patterns, that provides a wealth of functionality you...
Recombinant Protein Production in Yeast (Methods in Molecular Biology)
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Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
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Would You Like to Become More Commanding, Convincing, And Charismatic?

In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've...

Culture and Conquest in Mongol Eurasia
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'... will occupy and entertain specialists for some time to come ...' Bulletin of the School of Oriental & African Studies

'Thomas Allsen's book is a very compact and informative account of the cultural changes which took place during the supremacy of the Mongols. Allsen is able to share with the reader his impressive knowledge of
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