Welcome to Improving Online Conversions For Dummies, your guide to boosting your online performance and conversion rates using some of Google’s free and powerful tools.
About This Book
Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. People can simply click your ad to make a purchase or learn more about you.
This book explains how you can make sure your ads show on searches that are most likely to convert into sales. It walks you through the steps needed to ensure that your website can attract and generate sales with a better return on investment. We explore how to identify which ad clicks and impressions lead to conversions and how you boost your sales and conversions. We also look at how you can better apportion your marketing spend and even develop your own conversion attribution model. Don’t panic – it’s easier than it sounds!
This book sprang from years of delivering the Marakana Android Bootcamp training
class to thousands of software developers at some of the largest mobile companies
located on four continents around the world. Teaching this class, over time I saw what
works and what doesn’t. This book is a distilled version of the Android Bootcamp...
Agent-Based Hybrid Intelligent Systems Many complex problems, such as financial investment planning, involve many different components or sub-tasks, each of which requires different types of processing. To solve such complex problems, a great diversity of intelligent techniques, including traditional hard computing techniques (e.g., expert systems) and soft computing techniques (e.g.,... Emotion-Oriented Systems
The Affective Computing domain, term coined by Rosalind Picard in 1997, gathers several scientific areas such as computer science, cognitive science, psychology, design and art. The humane-machine interaction systems are no longer solely fast and efficient. They aim to offer to users affective experiences: user’s affective state is...