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Information Architecture with XML: A Management Strategy

In the ‘good old days’ before food labelling, sell-by dates and competitive brand promotion,
you placed yourself at the mercy of your local village store manager. After the
painful wait for the previous customer to bid his farewells and finally let attention turn
your way, you placed your trust in the nice old guy who knew his store and his supplies.
You often ended up with more than you bargained for, with a tip thrown in on the best
and freshest deals of the day, a few extra ingredients to spice up that special recipe and a
summary of the latest village gossip.

The intelligence of the ‘system’ – the management of a wide range of foods and ingredients
– was human: a customer’s questions dealt with personally and a cumulative
knowledge of their needs and interests allowing a truly personal service to be offered.

The model doesn’t scale well, however. Customers today want wider choice and availability,
better prices and faster service, so the supermarket revolution was born. The
downside for customers was the need to ‘internalize’ that grocer’s wisdom and assess
their purchases for themselves: the shelf stackers could point you to the flours but would
be hard pushed to tell which one was best for waffles. Even if they did have an opinion
on the matter, they probably wouldn’t have been allowed to express it, for fear of being
seen to promote one brand over another.

Then is there is the question of quality and trust. In many countries, it has taken major
food quality and health scares to prompt public authorities to interpose themselves
between producer and consumer and insist on food labelling, quality control regulations
and inspection. In parallel, the growth of the fast food outlet offered ‘no-questionsasked,
no-answers-given’ solutions to the busy and/or unimaginative: fast and cheap,
benefiting from economies of scale and industrial-style production, as long as you
accept the pre-determined and pre-packaged realization of someone else’s flight of
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The Unofficial Guide Walt Disney World 2011 (Unofficial Guides)
The Unofficial Guide Walt Disney World 2011 (Unofficial Guides)

THE AUTHORS AND RESEARCHERS of this guide specifically and categorically declare that they are and always have been totally independent of the Walt Disney Company, Inc.; of Disneyland, Inc.; of Walt Disney World, Inc.; and of any and all other members of the Disney corporate family not listed.

The material in this guide originated...

Maran Illustrated Windows XP 101 Hot Tips
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Produced by the award-winning maranGraphics Group, Maran Illustrated Guide to Windows XP 101 is a valuable resource for all readers, especially those who are looking to further enhance their XP experience. Clear, step-by-step instructions walk you through each operation from beginning to end. Comprehensive topic introductions and useful tips...
Security Engineering: A Guide to Building Dependable Distributed Systems
Security Engineering: A Guide to Building Dependable Distributed Systems
"If you’re even thinking of doing any security engineering, you need to read this book. It’s the first, and only, end-to-end modern security design and engineering book ever written."–Bruce Schneier

"Many people are anxious about Internet security for PCs and servers," says leading expert Ross Anderson,...

Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques

Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An...

SAP NetWeaver For Dummies
SAP NetWeaver For Dummies
So you’ve heard about SAP NetWeaver and you think it might be great for your business, if only you were sure exactly what it is? Relax—we’ve got you covered. Here’s your guidebook to SAP NetWeaver, the Web services-based business integration and application platform that enables portals, collaboration, data management,...
BuddyPress Theme Development
BuddyPress Theme Development

A hands-on guide to customize and embellish your BuddyPress website


  • Learn the anatomy of a BuddyPress theme
  • Be guided through BuddyPress theme development from conceptualization to testing
  • Go beyond designing and work with additional functionalities


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