Global Marketing: A Market-Responsive Approach
For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the... | | iPad in Education For Dummies
It's easy to bring the incredible iPad experience to your classroom today!
The iPad is a natural fit for education in the 21st century, and this straightforward, full-color guide shows you just how to deploy it effectively in your educational institution. From understanding how iPads can be used for different learning... | | Data Integration in the Life Sciences: Third International Workshop, DILS 2006, Hinxton, UK, July 20-22, 2006, ProceedingsData management and data integration are fundamental problems in the life sciences. Advances in molecular biology and molecular medicine are almost universally underpinned by enormous efforts in data management, data integration, automatic data quality assurance, and computational data analysis. Many hot topics in the life sciences, such as systems... |