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Information Technology for Management: Transforming Organizations in the Digital Economy

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Siemens AG (siemens.com) is a German-based 150-year old diversified and global manufacturer. With 484,000 employees, Siemens does business in 190 countries and has 600 manufacturing and research and development facilities in over 50 countries. Its product lines and services are extremely varied, including communication and information, automation and controls, power, transportation, medical equipment, and lighting. Besides its own 13 operating divisions, Siemens AG has interests in other companies like Bosch (household appliances), Framatome (in France’s nuclear power industry), and Fujitsu computers.

  • A practical, managerial-oriented approach that shows how IT is used in organizations to improve quality and productivity
  • Case studies highlight new technology and applications, including fuzzy logic, neural computing, and hypermedia
  • Contains a variety of cases that emphasize problems many corporations encounter
  • Features international cases, illustrating how IT can be adapted to other cultures
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