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Inside the Minds: The Art of Advertising

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The different niches represented and the various perspectives presented in this text enable readers to really get inside the great minds of advertising and glean practical advice, as advertising CEOs go back to basics.

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country’s leading advertising agencies, who have each contributed chapters akin to object, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true in the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The difference niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.
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The Secure Online Business Handbook: E-Commerce, IT Functionality and Business Continuity
The Secure Online Business Handbook: E-Commerce, IT Functionality and Business Continuity
For many organizations their dependence on information systems, both within the company
and networked up and down their supply chain, is now business critical. Any sustained loss
of availability of these systems would threaten the very existence of the business.

Security is a holistic issue. Vulnerabilities in physical,
...
Einstein in Matrix Form: Exact Derivation of the Theory of Special and General Relativity without Tensors
Einstein in Matrix Form: Exact Derivation of the Theory of Special and General Relativity without Tensors

This book is an introduction to the theories of Special and General Relativity. The target audience are physicists, engineers and applied scientists who are looking for an understandable introduction to the topic - without too much new mathematics. The fundamental equations of Einstein's theory of Special and General Relativity are...

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield...


Under Representation: The Racial Regime of Aesthetics
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Under Representation shows how the founding texts of aesthetic philosophy ground the racial order of the modern world in our concepts of universality, freedom, and humanity. In taking on the relation of aesthetics to race, Lloyd challenges the absence of sustained thought about race in postcolonial studies, as well as the lack...

Web Workers: Multithreaded Programs in JavaScript
Web Workers: Multithreaded Programs in JavaScript
Web Workers is a powerful feature of HTML5 that hasn’t received very much attention. It provides an API that allows you to run JavaScript in a separate thread that doesn’t interfere with the user interface of your web application. This JavaScript runs in parallel with the main renderer and any of your...
Twitter Tips, Tricks, and Tweets
Twitter Tips, Tricks, and Tweets
When I wrote the first edition of this book, Twitter was just starting to hit the big time: bemused front page articles in just about every magazine and newspaper in the land wondered just what this Twitter thing was all about; the actor Ashton Kutcher (@aplusk) had just cracked the one million follower mark; and Oprah herself had...
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