The classic survey design reference, updated for the digitalage

For over two decades, Dillman's classic text on survey designhas aided both students and professionals in effectively planningand conducting mail, telephone, and, more recently, Internetsurveys. The new edition is thoroughly updated and revised, andcovers all aspects of survey research. It features expandedcoverage of mobile phones, tablets, and the use of do-it-yourselfsurveys, and Dillman's unique Tailored Design Method is alsothoroughly explained. This invaluable resource is crucial for anyresearcher seeking to increase response rates and obtainhigh-quality feedback from survey questions. Consistent withcurrent emphasis on the visual and aural, the new edition iscomplemented by copious examples within the text and accompanyingwebsite.

This heavily revised Fourth Edition includes:

• Strategies and tactics for determining the needs of a givensurvey, how to design it, and how to effectively administer it
• How and when to use mail, telephone, and Internet surveys tomaximum advantage
• Proven techniques to increase response rates

• Guidance on how to obtain high-quality feedback from mail,electronic, and other self-administered surveys
• Direction on how to construct effective questionnaires,including considerations of layout
• The effects of sponsorship on the response rates ofsurveys
• Use of capabilities provided by newly mass-used media:interactivity, presentation of aural and visual stimuli.
• The Fourth Edition reintroduces thetelephone—including coordinating land and mobile.

Grounded in the best research, the book offers practical how-toguidelines and detailed examples for practitioners and studentsalike.