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In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment. |
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The Cold War (Questions and Analysis in History)Designed to aid undergraduate and advanced study, this invaluable reference work provides an up-to-date summary of the latest research on the origins, escalation, and end of the Cold War. The major phases of the war are clearly organized and presented in eight chapters--each consisting of a factual overview of events, a detailed analysis of key... | | Programming Internet EmailThe Internet's "killer app" is not the World Wide Web or Push technologies: it is humble electronic mail. More people use email than any other Internet application. As the number of email users swells, and as email takes on an ever greater role in personal and business communication, Internet mail protocols have become not just an... | | |
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