Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Key Concepts in Marketing (SAGE Key Concepts series)

Buy

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

(HTML tags aren't allowed.)

Translocations in Solid Tumors
Translocations in Solid Tumors

One of the most fruitful areas of research, as judged by the very large numbers of new cancer genes identified, has been the molecular analysis of recurrent chromosomal translocations. The original concept that gave rise to this book was that key scientists involved in the original isolation of the genes involved in each recurrent solid tumor...

Thinking Strategically in Turbulent Times: An Inside View of Strategy Making
Thinking Strategically in Turbulent Times: An Inside View of Strategy Making

An emergent approach to organizational strategy making assumptions that few organizations actually realize the goal of deliberative, top-down strategic planning, and that effective strategy making occurs on a continual basis and is a shared activity of the entire organization. This innovative book provides the first in-depth look at how real...

Engineering Economy (16th Edition) - Standalone book
Engineering Economy (16th Edition) - Standalone book

Engineering Economy is intended to serve as a text for classroom instruction in undergraduate, introductory courses in Engineering Economics. It also serves as a basic reference for use by practicing engineers in all specialty areas (e.g., chemical, civil, computer, electrical, industrial, and mechanical engineering)....


Fundamentals of Physics: Mechanics, Relativity, and Thermodynamics (The Open Yale Courses Series)
Fundamentals of Physics: Mechanics, Relativity, and Thermodynamics (The Open Yale Courses Series)
Professor R. Shankar, a well-known physicist and contagiously enthusiastic educator, was among the first to offer a course through the innovative Open Yale Course program. His popular online video lectures on introductory physics have been viewed over a million times. In this concise and self-contained book based on his online Yale course,...
Go: Building Web Applications
Go: Building Web Applications

Build real-world, production-ready solutions by harnessing the powerful features of Go

About This Book

  • An easy-to-follow guide that provides everything a developer needs to know to build end-to-end web applications in Go
  • Write interesting and clever, but simple code, and learn skills and...
Docker Orchestration
Docker Orchestration

Key Features

  • Explore the new features added to the core Docker Engine to make multi-container orchestration easy
  • Leverage tools such as Docker Machine, Swarm, Compose, and third-party tools such as Kubernetes, Mesosphere, and CoreOS to orchestrate containers
  • Use Docker Compose with Swarm and...
©2017 LearnIT (support@pdfchm.net) - Privacy Policy