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Key Concepts in Marketing (SAGE Key Concepts series)

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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

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Raspberry Pi By Example
Raspberry Pi By Example

Start building amazing projects with the Raspberry Pi right out of the box

About This Book

  • Explore the vast range of opportunities provided by Raspberry Pi and other hardware components such as a webcam, the Pi camera, and sensors
  • Get hands-on experience with coding, networking, and...
Managing People : Secrets to Leading for New Managers ( Collins Best Practices)
Managing People : Secrets to Leading for New Managers ( Collins Best Practices)

In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.

Learn to:

  • Delegate the right work to the right...
Selling Skills for Complete Amateurs
Selling Skills for Complete Amateurs

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worse, you may even have wrecked the relationship with the...


BUY ME!  New Ways to Get Customers to Choose Your Product and Ignore the Rest
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a...

Essentials of Economics - Standalone book (Irwin Economics)
Essentials of Economics - Standalone book (Irwin Economics)

Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. As in earlier editions, the tenth edition strives to arouse interest in economic theories by illustrating them in the...

Creating Effective Presentations: Staff Development with Impact
Creating Effective Presentations: Staff Development with Impact

Creating Effective Presentations: Staff Development with Impact presents a comprehensive approach to creating compelling, interactive staff development sessions. The book is highly practical, summing up important research in the field of visual communication, graphic design, and...

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