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Key Concepts in Marketing (SAGE Key Concepts series)

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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

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Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours
Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours
When mobile phones were first introduced in the early 1970s, they were capable of doing nothing more than placing telephone calls. When the first 1G cellular network was introduced in 1979, mobile phones hadn’t changed much in features but were beginning to decrease in size. In 1991, the first 2G network was introduced and...
Validated Designs for Object-oriented Systems
Validated Designs for Object-oriented Systems
Object-oriented design methods are commonplace in computing systems development, but are often dismissed as 'boxes & arrows'. If systems developers are to gain full advantage from such methods, they should be able to achieve designs that are not merely the subject of heated argument, but can be improved by careful, rigorous &...
Foundation Version Control for Web Developers (Foundations Apress)
Foundation Version Control for Web Developers (Foundations Apress)

Since you happen to be reading through the opening pages of Foundation Version Control for Web Developers then it’s safe to say you have some interest in finding out a little bit more about version control. It may be true that this new interest isn’t actually your own, but instead comes from a friend, colleague, or employer who...


CSS Mastery: Advanced Web Standards Solutions
CSS Mastery: Advanced Web Standards Solutions
In our wonderful world of web design, there are 3,647 ways to accomplish the same goal. Approximately. And that absurdly fictitious number is increasing every day. Instead of one, correct way of solving a particular problem, we’re both blessed and cursed by the abundant choices we have as web designers. It’s these choices that make...
Peer-to-Peer Computing: Applications, Architecture, Protocols, and Challenges
Peer-to-Peer Computing: Applications, Architecture, Protocols, and Challenges
Peer-to-peer computing, at least on a conceptual level, is a genuine paradigm shift—intelligence is at the edge, computing is completely decentralized, and the network is just there to knit the distributed intelligence together. Indeed, with advancements in hardware technology, proliferation of the open source development...
The Art of Wireless Sensor Networks: Volume 1: Fundamentals
The Art of Wireless Sensor Networks: Volume 1: Fundamentals

During the last one and a half decades, wireless sensor networks have witnessed significant growth and tremendous development in both academia and industry.  

“The Art of Wireless Sensor Networks: Volume 1: Fundamentals” focuses on the fundamentals concepts in the design, analysis, and implementation of...

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