Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand, 9780713677041 (071367704X), A & C Black Publishers, 2007

"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov

Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.

About the Author

Gerry McGovern runs a web content management company and is a sought-after speaker at international conferences on Web content. He has been involved in the Internet since 1994 and has worked on Internet assignments in 35 countries. Gerry has published 4 books on web content. www.gerrymcgovern.com

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