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Learn how to get your message heard above the online noise
The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.
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Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
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Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
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This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
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Provides steps you can follow to create your own personalized lead generation plan
Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace. |
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Java Design Patterns: A Tutorial
Design patterns have become a staple of object-oriented design and programming by providing elegant, easy-to-reuse, and maintainable solutions to commonly encountered programming challenges. However, many busy Java programmers have yet to learn about design patterns and incorporate this powerful technology into their work.
... | | Immunological Computation: Theory and ApplicationsOver the last decade, the field of immunological computation has progressed slowly and steadily as a branch of computational intelligence. Immunological Computation: Theory and Applications presents up-to-date immunity-based computational techniques. After a brief review of fundamental immunology concepts, the book presents computational models... | | Master VISUALLY Microsoft Access 2000Microsoft Access is a tremendously versatile database program that lets you enter, organize, and sort information smoothly and efficiently. Master Microsoft Access 2000 VISUALLY, with 1,050 screenshots alongside step-by-step instructions, is the only resource you need to become a Microsoft Access 2000 expert. Get a grip on all of Microsoft... |
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