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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech)

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Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it!

YOU’LL LEARN HOW TO

  • Identify the fastest, easiest ways to profit from LinkedIn
  • Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence
  • Network for dollars, with this book’s proven six-step relationship-building process
  • Find hot prospects through quick LinkedIn prospecting and introductions
  • Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work!
  • Attract “mega-leads” through LinkedIn Answers, Events, and Groups
  • Strengthen brand awareness and spread key messages
  • Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
  • Accelerate your sales cycle with LinkedIn
  • Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
  • Establish efficient weekly LinkedIn marketing routines
  • Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales
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Software Engineering and Computer Games
Software Engineering and Computer Games

"This book should be a requirement of anyone that wants to write games-period"-Andre Lamothe, author and CEO of Xtreme Games

Software Engineering and Computer Games was written with four broad goals:

  • To teach a lively...

Cryptography: A Very Short Introduction
Cryptography: A Very Short Introduction

We are surrounded by cryptography, from the ATM, where we withdraw cash, mobile phones, and the Internet, to workplace security systems that protect business secrets, and the civil and military codes that protect the skies above us.

In this fascinating introduction to how cryptography actually works, Fred Piper and Sean Murphy highlight...

Advances in Elliptic Curve Cryptography (London Mathematical Society Lecture Note Series)
Advances in Elliptic Curve Cryptography (London Mathematical Society Lecture Note Series)
    Since the appearance of the authors' first volume on elliptic curve cryptography in 1999 there has been tremendous progress in the field. In some topics, particularly point counting, the progress has been spectacular. Other topics such as the Weil and Tate pairings have been applied in new and important ways to cryptographic...

Eclipse for Dummies
Eclipse for Dummies
That’s what New York City Mayor Fiorello LaGuardia said back in 1934. Not
many people understood the meaning or the impact of Mayor LaGuardia’s
statement, because he said it in Latin. (“E finita la cuccagna,” said the mayor.)
But today, most people agree with the spirit of LaGuardia’s proclamation....
Service Oriented Enterprises
Service Oriented Enterprises

This comprehensive resource covers all the components, issues, standards, and technologies that create a service-oriented enterprise. Filled with real-world examples, Service Oriented Enterprises shows IT managers, CIOs, software architects, software developers, innovative and practical service-oriented solutions. Its framework for aligning...

Outspoken: Free Speech Stories
Outspoken: Free Speech Stories
"America's national obsession with asserting, and quelling, free-speech comes alive in this collection of profiles of First Amendment firebrands.Ê.Ê.Ê. The author goes beyond the usual polarized corners of political correctness.Ê.Ê.Ê.Êher nuanced treatment of all sides of the debate makes this a...
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