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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

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A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
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Scientific Computing with MATLAB and Octave (Texts in Computational Science and Engineering)
Scientific Computing with MATLAB and Octave (Texts in Computational Science and Engineering)

This textbook is an introduction to Scientific Computing, in which several numerical methods for the computer solution of certain classes of mathematical problems are illustrated. The authors show how to compute the zeros or the integrals of continuous functions, solve linear systems, approximate functions by polynomials and construct...

Craniofacial Muscles: A New Framework for Understanding the Effector Side of Craniofacial Muscle Control
Craniofacial Muscles: A New Framework for Understanding the Effector Side of Craniofacial Muscle Control

Of the approximately 640 muscles in the human body, over 10% of them are found in the craniofacial region. The craniofacial muscles are involved in a number of crucial non-locomotor activities, and are critical to the most basic functions of life, including vision, taste, chewing and food manipulation, swallowing, respiration, speech, as...

Canning Spam: You've Got Mail (That You Don't Want)
Canning Spam: You've Got Mail (That You Don't Want)
We've all seen it — the e-mails that come to us from a sender we don't know and promise a frog that jumps across our screen, a low mortgage rate or a medical miracle pill. These e-mails are otherwise known as spam. Your inbox gets cluttered or worse, your computer is infected with a virus as you scratch your head, wondering how it ever...

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles
The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners...

Cellular Automata: 7th International Conference on Cellular Automata for Research and Industry, ACRI 2006, Perpignan, France, September 20-23, 2006,   Proceedings
Cellular Automata: 7th International Conference on Cellular Automata for Research and Industry, ACRI 2006, Perpignan, France, September 20-23, 2006, Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Cellular Automata for Research and Industry, ACRI 2006, held in Perpignan, France in September 2006.

The 53 revised full papers and 19 revised poster papers presented together with 6 invited lectures were carefully reviewed and selected from around 100...

The Microeconomic Growth
The Microeconomic Growth

This book primarily discusses what could make the economy remain stable and increase the level of coordination, both on the demand and supply side, a fascinating question for economists. In this context, it systematically analyzes the theory of consumption and production growth. Most of the existing economic growth theories fail to analyze...

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