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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

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A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
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Dog Behaviour, Evolution, and Cognition (Oxford Biology)
Dog Behaviour, Evolution, and Cognition (Oxford Biology)

This is the first book to collate and synthesise the recent burgeoning primary research literature on dog behaviour, evolution and cognition. The author presents a new ecological approach to the understanding of dog behaviour, demonstrating how dogs can be the subject of rigorous and productive scientific study without the need to confine...

Therapeutic Lipidology (Contemporary Cardiology)
Therapeutic Lipidology (Contemporary Cardiology)

This book is an up-to-date and comprehensive reference on lipidology. It will serve as a stimulus to the reader to continue to learn about the ever changing and fascinating field of therapeutic lipidology. It will also empower readers to improve and extend the lives of the patients they so conscientiously serve.

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Computer Networking and the Internet (5th Edition)
Computer Networking and the Internet (5th Edition)

With the advent of the World Wide Web the global Internet has rapidly become the dominant type of computer network. It now enables people around the world to use the Web for E-Commerce and interactive entertainment applications, in addition to those already supported by the Internet such as e-mail and IP telephony. As a result, the study of...


Engineering and Chemical Thermodynamics
Engineering and Chemical Thermodynamics

Chemical engineers face the challenge of learning the difficult concept and application of entropy and the 2nd Law of Thermodynamics. By following a visual approach and offering qualitative discussions of the role of molecular interactions, Koretsky helps them understand and visualize thermodynamics. Highlighted examples show how the material...

Why You Like It: The Science and Culture of Musical Taste
Why You Like It: The Science and Culture of Musical Taste

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of how your mind, body, and upbringing influence the music you love.

Everyone loves music. But what is it that makes music so universally beloved and have such a powerful effect on us?

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How to Do Everything with Flash 8
How to Do Everything with Flash 8

Bring new life to your graphics and easily create and publish movies, sound files, presentations, interactive web content, and much more with help from this step-by-step guide. How to Do Everything with Flash 8 shows you how to get the most from this tremendously powerful multimedia design tool through easy-to-follow and well-organized...

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