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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
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Why one logo is more effective than another
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How to create their own iconic designs
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What sets some designers above the rest
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Best practices for working with clients
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25 practical design tips for creating logos that last
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 IPv6 EssentialsIPv6, the next generation Internet Protocol, has been in the works since the early 90s when the rapid growth of the Internet threatened to exhaust existing IP addresses. Drawing on 20 years--operational experience with the existing protocol (IPv4), the new protocol offers scalability, increased security features, real-time traffic support, and... | | Civilization: A History of the World in 1000 Objects
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Visual Basic Developer’s Guide to ASP and IISAs Visual Basic developers, we have seen a distinct move away from single, monolithic executables to distributed, component-based architectures. With this shift has come the need to think differently. We need to think of applications as a set of components working together to provide the needed solution.
As technology... | | Instant Sublime Text Starter
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| | Introduction to Survey QualityThe principles and concepts of survey measurement quality
Issues of survey quality have become increasingly more prominent in recent years. As more and more professionals who are not necessarily trained as survey researchers take on tasks associated with surveys, the need arises for a grounded, basic introduction to current survey methods and... |
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