Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Major Donors: Finding Big Gifts in Your Database and Online

Buy

A winning approach to developing international fundraising strategies

Philanthropy is in a renewed golden age. People want to help, to make a difference, to ensure that the things they value will flourish. In order to capitalize on potential prospects, many nonprofit professionals focus solely on the research of, or communication with, prospects. Although research is an important investment of time and resources, and direct contact with each prospect is essential, neither guarantees successful solicitation of a gift.

Major Donors: Finding Big Gifts in Your Database and Online shows you the Internet and database-mining strategies and techniques that are now making it possible for charities both large and small to target their efforts on those with identified resources and demonstrated interest. It is more of a why not? book than a how-to guide in which the prevailing message is "Yes!" Wherever you are, whether professional or volunteer, in Asia, Europe, Latin America, or the United States, you can do it. You can raise huge, transformational gifts. Why not?

This powerful new book equips you to do it, by perfecting the complex process that requires a reliable combination of skills and intuition, experience and curiosity, discipline and spontaneity, and research and conversation. It presents the tips and guidance necessary to aid in researching potential donors more effectively and helps all types of charitable organizations analyze and select the best practices for developing multiple Internet strategies alongside their traditional marketing, communications, and fundraising methods.

Every part of the nonprofit sector, whether an arts group, a college or university, a health charity, a hospital, or a social change/advocacy organization, will benefit from this book and its fully integrated approaches to:

  • Prospecting for major gifts
  • Identifying prospects
  • Gaining insight into their funding interests
  • Finding more accurate and updated information on donors and prospects
  • Understanding knowledge management, database mining, and prospect research
  • Nurturing hot prospects
  • Prospecting research policy, privacy, and ethics
  • Becoming acquainted with U.S., Canadian, and international strategies
  • Considering what your Web site says to major donors
  • Moving from prospect identification to making friends for life

Written seamlessly by respected names in the field for nonprofit managers, fundraisers and leadership of fundraising organizations, knowledge managers, prospect researchers, and Web builders/designers, this book is a powerful tool to help nonprofit organizations understand the great treasures they can discover when they use the barely tapped resources of "e-research" as the first step in a highly personal program to attract big gifts.

About the Author

Ted Hart, ACFRE, ePMT, is an Internet and fundraising strategist with close to twenty years of experience in communications, fundraising, and nonprofit management. He is founder and President of the international ePhilanthropy Foundation.

James M. Greenfield, ACFRE, FAHP, retired in February 2001, after completing forty years as a fundraising professional at five hospitals and three universities. He has written and edited eight books on fundraising management.

Pamela M. Gignac, Vice President, JMG Solutions Inc., has developed an extensive background in fundraising and prospect research in the areas of donor development, capital campaigns, and major gifts from individuals, companies, and foundations, as well as annual campaigns, and special events.

Christopher Carnie is the Chairman of The Factary Ltd (U.K.) and Managing Director of Factary Europe, specialists in providing tailor-made fundraising research for the not-for-profit sector.

(HTML tags aren't allowed.)

Mastering AutoCAD 2011 and AutoCAD LT 2011
Mastering AutoCAD 2011 and AutoCAD LT 2011

Go beyond AutoCAD essentials to create amazing 2D and 3D technical drawings

AutoCADis the leading drawing software used by design and drafting professionals to create 2D and 3D technical drawings. Mastering AutoCAD and AutoCAD LT guides you through AutoCAD essentials using concise explanations, focused examples, step-by-step...

Handbook of Computer Vision Algorithms in Image Algebra
Handbook of Computer Vision Algorithms in Image Algebra

The Second Edition of the best-selling Handbook of Computer Vision Algorithms in Image Algebra, continues to provide an outstanding introduction to Image Algebra. It describes more than 80 fundamental computer vision techniques and introduces the portable iac++ library, which supports image algebra programming in the C++ language. Revisions to...

Mechanics of Biological Systems & Micro-and Nanomechanics, Volume 4: Proceedings of the 2018 Annual Conference on Experimental and Applied Mechanics ... Society for Experimental Mechanics Series)
Mechanics of Biological Systems & Micro-and Nanomechanics, Volume 4: Proceedings of the 2018 Annual Conference on Experimental and Applied Mechanics ... Society for Experimental Mechanics Series)
MechanicsofBiologicalSystems&Micro-andNanomechanics representsoneofeightvolumesoftechnicalpaperspresented at the 2018 SEM Annual Conference and Exposition on Experimental and Applied Mechanics organized by the Society for Experimental Mechanics and held in Greenville, SC, from June 4 to 7, 2018. The complete proceedings...

Rick Sammon's HDR Photography Secrets for Digital Photographers
Rick Sammon's HDR Photography Secrets for Digital Photographers

Yes! Th is book is about High Dynamic Range (HDR) photography. And you are going to love the extraordinary results of HDR techniques.

But keep in mind that photography is photography—no matter what you call your approach or delivery. Th at’s why this book begins with tips that will not only help your HDR...

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills
Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills

Learn Critical Thinking techniques for better decisions, problem solving, and innovation

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills is the comprehensive guide to training your brain to do more for you. Written by a critical thinking trainer and coach, the book presents a...
Building Your Business with Google For Dummies
Building Your Business with Google For Dummies
Partner up with Google and watch your business boom!

Find out how to score high in searches, use AdWords, and connect with customers

Google – what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after....

©2019 LearnIT (support@pdfchm.net) - Privacy Policy