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Making an Impact Online (Business on a Shoestring)

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'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.' Professional Manager (March 2008)

Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organizations; if your site is laid out well and your content is compelling, you can! This book offers advice on: choosing the right domain name, smartening up a basic website, search engine listings and optimization, instant messaging, and e-spotting.

About the Author


Antoin O Lachtnain has been developing strategy and IT solutions for almost ten years. He has worked with many organizations including Ireland's biggest banks and telecommunications companies, and some of the world's largest telecomms equipment suppliers. He regularly speaks at conferences, and was recognised as a 'Global Leader for Tomorrow' by the World Economic Forum 2000 in Davos.
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