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Managing Cash Flow: An Operational Focus

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Focusing on the tangible, cash flow operations that make business work

In business, there are pie-in-the-sky valuation standards like share prices and stock options that have alternately led executives to untold riches and to federal prisons. and then there is cold hard cash-the dollars and cents that pay the bills, keep the tax man at bay, and ensure a company's ongoing survival. Rob Reider and Peter Heyler redirect corporate attention to core, cash management operation in Managing Cash Flow: An Operational Focus.

The authors' comprehensive guide focuses on how a corporation can enhance its overall cash position on an ongoing basis. Reider and Heyler identify business functions that too often become ends in themselves-accounts receivable, inventory, administration-and remind readers of a company's primary goals:

* Customer service
* Cash conversion
* Making money
* Survival

Managing Cash Flow: An Operational Focus offers a host of procedures and techniques for applying a cash-flow criterion to all business functions, keeping companies focused on the proverbial bottom line.

Nothing happens in business without measurable, tangible, absolute cash. Rob Reider and Peter Heyler offer a must-have, common-sense guide for keeping companies in the black.

About the Author

ROB REIDER, CPA, MBA, PhD, is the President of Reider Associates (Santa Fe, New Mexico), a management and organizational consulting firm. Prior to founding Reider Associates, he was a manager in the Management Consulting Group of Peat, Marwick, Mitchell & Co. (now KPMG.) He is the course author as well as seminar leader of over twenty workshops conducted nationally, and is also the author of the Wiley titles, Benchmarking Strategies: A Tool for Profit Improvement and Improving the Economy, Efficiency, and Effectiveness of Not-for-Profits: Conducting Operational Reviews. He can be contacted at hrreider@reiderassociates.com.
PETER B. HEYLER, CPA, MBA, is a Principal with Reider Associates and a management consultant and educator with his own firm, PBH Executive Services. He has also been a vice president of finance and administration, treasurer, and chief financial officer for three manufacturing companies, as well as a senior accountant and consultant with Arthur Young & Co. He has authored or coauthored numerous seminar programs-presented both nationally and internationally. He can be reached at pheyler@montanaheylers.com.
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