Every aspect of business is impacted by design—from the products or services a company provides, to the various forms of communications that express these products and services, to the many environments, physical or virtual, where customers interact with these offerings. Graphic design can captivate, persuade, motivate, and delight. Because of this, graphic design's enormous power to connect a business on an emotional level with its customers is unparalleled. Happily, this power is becoming acknowledged not just by designers but also by the majority of their clients as well.
It seems that businesses and organizations of all types are starting to understand that good design can give a product a distinct competitive advantage over other products in the same category, which will inevitably benefit their company's bottom line. What is not clear to many is the intricate collaborative partnership between designer and client that is required to not only achieve a great design but also to utilize it to its full capacity through a series of strategic steps. Managing the Design Process is precisely about that collaboration.
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.