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Managing the Design Process-Concept Development: An Essential Manual for the Working Designer

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Every aspect of business is impacted by design—from the products or services a company provides, to the various forms of communications that express these products and services, to the many environments, physical or virtual, where customers interact with these offerings. Graphic design can captivate, persuade, motivate, and delight. Because of this, graphic design's enormous power to connect a business on an emotional level with its customers is unparalleled. Happily, this power is becoming acknowledged not just by designers but also by the majority of their clients as well.

It seems that businesses and organizations of all types are starting to understand that good design can give a product a distinct competitive advantage over other products in the same category, which will inevitably benefit their company's bottom line. What is not clear to many is the intricate collaborative partnership between designer and client that is required to not only achieve a great design but also to utilize it to its full capacity through a series of strategic steps. Managing the Design Process is precisely about that collaboration.

This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

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Photoshop Finishing Touches
Photoshop Finishing Touches
If you're primarily interested in finishing touches--the million creative ways you can use your favorite software to improve, polish, and add pizzazz to your images--this is the book for you! The first book devoted exclusively to the topic, Finishing Touches for Photoshop CS2 offers a treasure chest of creative finishing techniques. With...
Solving Problems in Scientific Computing Using Maple and Matlab®
Solving Problems in Scientific Computing Using Maple and Matlab®
Modern computing tools like MAPLE (a symbolic computation package) and MATLAB (a numeric computation and visualization program) make it possible to use the techniques of scientific computing to solve realistic nontrivial problems in a classroom setting. These...
Bangladesh in Bondage: Tarique Rahman, SQC, LB, and Other Essays
Bangladesh in Bondage: Tarique Rahman, SQC, LB, and Other Essays

This book brings together a collection of essays about the untenable political status quo in Bangladesh under Sheikh Hasina. Since democratization in the 1990s, Bangladeshi political life has been characterized by fierce battles over the role of religion in society, corruption, and the obstacles to constructing a society with freedom...


Bureaucratic Landscapes: Interagency Cooperation and the Preservation of Biodiversity
Bureaucratic Landscapes: Interagency Cooperation and the Preservation of Biodiversity

Political scientists have long been concerned about the tension between institutional fragmentation and policy coordination in the United States bureaucracy. The literature is rife with examples of agencies competing with each other or asserting their independence, while cooperation is relatively rare. This is of particular importance in...

Wikipatterns
Wikipatterns
This book is about change. It is as much a how-to guide for using a wiki as it is a how-to guide for making change happen. Status quo often becomes the norm when the tools available to people are difficult to use, highly structured and only meet a narrow set of needs, and don’t elicit a positive emotional connection from the people that use...
Smart Women Protect Their Assets: Essential Information for Every Woman About Wills, Trusts, and More
Smart Women Protect Their Assets: Essential Information for Every Woman About Wills, Trusts, and More
My thanks begin with Jim Boyd, who had faith in my ability to write “my own book” and encouraged me to take on this project from day one. I’m also indebted to the entire team at Pearson and FT Press for their understanding and support: Russ Hall, Betsy Harris, Todd Taber, Julie Phifer, Laura Czaja, Megan...
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